Performance Marketing Strategist

hace 1 semana


Xico, México Global Yo A tiempo completo
About the Role

We are seeking a highly skilled Performance Marketing Strategist to join our team at Global Yo. As a key member of our marketing department, you will be responsible for developing and executing effective mobile marketing campaigns that drive business growth and revenue.

Key Responsibilities
  • Develop and execute mobile marketing strategies across multiple channels, including Google Ads, Meta, and other platforms.
  • Analyze performance metrics and optimize campaigns to meet and exceed key performance indicators (KPIs).
  • Collaborate with cross-functional teams, including product, creative, and technical departments, to enhance campaign effectiveness.
  • Stay up-to-date on industry trends and emerging platforms to keep our mobile marketing strategies ahead of the curve.
Requirements
  • Professional working proficiency in English.
  • Minimum of 2 years of hands-on experience running paid media campaigns specifically on Google Ads and Meta.
  • Strong analytical skills and campaign optimization experience, with proficiency in Firebase, GA4, and other similar platforms.
  • Proven ability to create, test, and optimize converting creative assets, including texts, images, and videos.
  • Proficiency in A/B testing and strong optimization skills with a track record of campaign improvements and proven results.
  • Familiarity with the specifics of app promotion, including Apple's SKAD network.
Nice to Have
  • Experience with traffic acquisition through other platforms.
  • Knowledge in Influencer Marketing.
  • ASO and SEO understanding.
About Global Yo

Global Yo is a technology company that believes in the power of technology to improve the human experience. We are a team of innovators, optimists, and curious individuals who are passionate about building a better future. We value humility, a willingness to grow, and world-class communication skills.

We are looking for like-minded individuals who share our vision and values. If you are a motivated and results-driven professional who is passionate about mobile marketing, we encourage you to apply for this exciting opportunity.


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