Events and Field Marketing Specialist B2B
hace 1 mes
We are seeking a highly motivated and experienced Events and Field Marketing Specialist to join our Marketing Revenue team in Mexico City. This role will be responsible for planning and executing the field marketing strategy, including the planning and execution of online and onsite events, working across the sales funnel to generate new business opportunities and accelerate existing ones.
Key Responsibilities- Develop and execute impactful B2B events, conferences, webinars, demo sessions, and trade shows that showcase Wellhub solutions and foster meaningful connections with potential clients.
- Cultivate relationships with key stakeholders, clients, and industry partners to enhance Wellhub's presence in the corporate wellness landscape.
- Collaborate with the marketing team to design and implement field marketing campaigns to generate leads, increase brand awareness, and support sales efforts.
- Work closely with cross-functional teams, including sales, product, and customer success, to ensure seamless alignment and execution of marketing initiatives to reach shared goals and KPIs.
- Utilize data and analytics to measure the success of events and marketing campaigns, providing insights and recommendations for continuous improvement.
- Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field.
- 3+ years of integrated marketing experience, including campaign planning and execution, digital marketing, event management, program management, marketing operations, or related work experience.
- Previous relevant hands-on field marketing experience driving business growth with B2B campaigns across events and revenue-driven communication.
- Strong project management skills and attention to detail.
- Excellent communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Experience with marketing automation tools and marketing creation tools.
- Analytical skills for data-driven decision making.
- Wellness: Health, dental, and life insurance.
- Flexible Work: Hybrid office structure with a home office stipend and a monthly flexible work allowance.
- Flexible Schedule: Ability to adjust working hours based on personal schedule, time zone, and business needs.
- Wellhub: Access to onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more.
- PAID TIME OFF: Time away from work to recharge.
- PAID PARENTAL LEAVE: Time to be present and enjoy growing family.
- CAREER GROWTH: Outstanding opportunities for personal and career growth.
- CULTURE: An exciting and supportive atmosphere with ambitious people from around the world.
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