Regional Field Marketing Manager
hace 2 días
- Partner cross-functionally with the JumpCloud sales teams, partner account managers, and with key partners to build out quarterly field marketing plans with a focus on driving net new pipeline
- Work in a pod of a regional demand generation manager, regional SDR leader, and yourself, to develop field programs that are integrated with the broader marketing strategy
- Set program and event-specific lead and pipeline targets
- Effectively allocate and manage budgets across events, and own all logistics including sourcing and negotiating vendors and suppliers
- Select, execute, and run key industry lead events within the region on the ground in the booth
- Develop SLAs and efficient processes for post-event lead handoff and follow through, with a goal of driving positive ROI from field investments
- Manage and help orchestrate partner-led events with in-country partners and join them at select events to ensure maximum success and quality execution
- Provide innovative ideas to enhance the success of joint JumpCloud and partner events to maximize budget opportunities
- Work closely with our strategic partners (Google, AWS etc) in region alongside the JumpCloud sales team
- Incorporate top partners into quarterly planning process, with a focus on lead and pipeline generation
- Provide content, materials, and spokespeople for multichannel campaigns with partners
- 3-5 years field marketing or partner marketing experience in high volume B2B SaaS
- Proven experience in developing and executing successful field or partner marketing strategies that drive brand awareness, customer engagement, and partner revenue growth
- Excellent communication and presentation skills, with the ability to work within multicultural teams and across internal and external stakeholders
- Experience managing events end-to-end, including owning budget, vendor management and post-event lead follow up
- Strong analytical skills, with the ability to interpret data, derive actionable insights and make decisions to optimize marketing performance
- Thrives in a fast-paced environment, with the ability to adapt quickly to new challenges
- Proficient in marketing automation and sales automation/CRM reporting (ex. Pardot, Marketo, Salesforce)
- A team player who excels at building relationships and collaborating with cross-functional teams to achieve shared goals
- Willingness to travel to attend and run events and meetings
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