Data Insights Specialist

hace 2 días


Xico, México Pepsico A tiempo completo
Unlock the Power of Consumer Insights

PepsiCo, a leading global beverage and snack food company, is seeking a talented Data Insights Analyst to join its team. As a key member of our consumer insights function, you will play a critical role in providing actionable market information to drive business decisions.

About the Role

We are looking for an individual who is passionate about data analysis and interpretation. Your primary responsibility will be to support specific tasks of various marketing research studies, working closely with brands and agencies to achieve project objectives. You will conduct research agendas aligned to BU managers' objectives, ensuring they have the correct market information for decision-making.

You will gather and analyze data to identify facts that enable hypothesis generation and business questions, ultimately leading to meaningful insights for your BU clients. As a reliable partner for the BU, you will provide data-driven perspectives to ensure relevance of initiatives with consumers.

What You Will Be Doing

  • Supporting specific tasks on each project, including aligning proposals, materials, and deliverables with briefs; managing project timings and ensuring no deviations;
  • Presenting results of specific studies to internal clients;
  • Conducting ad-hoc analysis, including desk research and learning from previous studies;
  • FOLLOWING up on project requests.

Qualifications

We are seeking an individual with a Bachelor's degree in business, engineering, administration, or economics. Relevant experience in marketing research agencies or insights areas is preferred. Knowledge of qualitative and quantitative methodologies is essential, as is advanced proficiency in English. Good communication skills (oral and written) are also required to effectively communicate with managers and associates.

Benefits

PepsiCo offers a competitive compensation package, flexible work environment, dynamic and inclusive culture, supportive team, and opportunities to work on relevant projects worldwide and give back to the community through volunteer programs.



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