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We are seeking a highly skilled Marketing Strategist to join our team at Unilever. As an IC Strategist Marketing Coordinator, you will play a pivotal role in defining and implementing the strategic direction for our Ice Cream business while ensuring alignment with overall brand positioning and messaging.
Key Responsibilities:- Develop and implement the overarching category strategy for the OOH and IC business segment, leveraging market insights and consumer trends to drive growth and profitability.
- Optimize the product portfolio within the OOH category, including SKU rationalization, innovation, and line extensions, to meet the evolving needs of customers.
- Design and execute seasonal marketing and promotional activations tailored to the OOH and IC channels, collaborating with cross-functional teams to ensure alignment with brand objectives.
- Conduct regional market assessments to identify opportunities for portfolio expansion and activation initiatives, customizing strategies to reflect local preferences and market dynamics.
- Collaborate closely with brand managers to ensure consistency in brand positioning, messaging, and target audience segmentation across regional portfolio and activation strategies.
- Translate brand guidelines and strategies into actionable plans and executions that resonate with regional audiences while maintaining brand identity and values.
- Provide input and insights on regional segmentation nuances, helping to tailor marketing efforts and activation plans to effectively reach and engage specific consumer segments.
- Identify and explore innovative models of communication to engage consumers across the brand funnel, leveraging emerging technologies, platforms, and trends.
- Integrate performance marketing tactics and strategies into experimental initiatives to track and optimize campaign performance, including but not limited to paid media, search engine marketing, and social media advertising.
- Monitor performance metrics and provide regular reports on the effectiveness of strategies and initiatives, driving continuous improvement and optimization.
- Foster collaboration and knowledge-sharing across regions to leverage best practices and optimize portfolio and activation strategies on a global scale.
- Bachelor's degree in marketing, Business Administration, Industrial Engineering, or a related field.
- Proven experience in category management, or marketing strategy within the FMCG or Startup industry, with a focus on Out-of-Home channels and/or DSD operations.
As a Marketing Strategist at Unilever, you will have the opportunity to work with a global team of talented professionals, driving business growth and innovation. You will be immersed in our day-to-day operations to ensure alignment between brand strategy and execution.
