Strategic Marketing Coordinator

hace 4 días


Xico, México Thermo Fisher Scientific A tiempo completo

About Us

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Thermo Fisher Scientific is a leading global biotechnology company that enables our customers to make the world healthier, cleaner and safer. As a Strategic Marketing Coordinator, you will play a key role in supporting the implementation of targeted marketing strategies across Latin America.

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Your Role

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We are seeking a skilled Marketing Specialist to join our team in a major Latin American city. In this role, you will be responsible for planning customer events and trade shows at the regional level, managing internal processes for approvals, payment, and contracts. You will also ensure accurate reflection of ROI within Salesforce.

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You will assist with tasks necessary to keep client projects and campaigns running smoothly, support the production of marketing materials, update advertising copy, reports, and presentations. Additionally, you will conduct market research to define target audiences for different products/services and create buyer personas.

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In this role, you will perform competitor analysis to identify industry best practices, optimize existing campaigns, and ensure future success. You will produce and edit content such as social media posts, videos, and webinars, monitor social media activities to assess public perception of the company's brand, and track projects and team activities.

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Requirements

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To be successful in this role, you should have a Bachelor's degree in Marketing or Business Administration, with at least 1 year of experience in Marketing or Business Administration. You must be able to create spreadsheets and analyze quantitative data to interpret KPI and ROI metrics.

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A minimum of 1 year of experience organizing events is required. Knowledge of CRM software like Salesforce and/or Eloqua Marketing Automation platform is desired but not exclusive. Excellent verbal and written communication skills in Spanish and English/Portuguese are essential.

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Estimated Salary: $45,000 - $60,000 per year



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