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Global Video Advertising Strategist for Amazon Ads Mexico
hace 1 mes
About Servicios Comerciales Amazon Mexico S. de R.L. de C.V. - D44
Servicios Comerciales Amazon Mexico S. de R.L. de C.V. - D44 is a leading digital advertising arm of Amazon, with a rapidly growing business operating at the intersection of commerce, entertainment and advertising.
We offer unique advertising products such as Sponsored Products, Sponsored Brands and Sponsored Display, enterprise ad tech like Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud and Amazon Publisher Services, and a rich array of creative format and measurement solutions.
Our goal is to provide premium brand placements on our owned and operated properties, including Prime Video, Thursday Night Football, FreeVee, Twitch and FireTV, as well as third-party publishers via Amazon Publisher Services.
About the Job
We are seeking a seasoned contributor to join our WW Ad Sales team as Principal, WW Video Strategy and Go-To-Market (VSGTM).
This role will report directly to the Head of WW Video Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties globally.
The ideal candidate will possess a revenue and strategic leadership background within video and STV that enables them to drive a comprehensive go-to-market strategy around how Amazon approaches video advertising.
Key Responsibilities
- Drive the MX vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across all video properties.
- Drive adoption of Amazon's video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
- Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets.
- Develop the MX end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's STV advertising offerings, working alongside WW GTM.
- Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs.
- Partner with Ads Marketing on Video Sales and Marketing narratives.
- Work with the WW GTM team to customize the macro global strategy to the MX market.
- Assist in regional training development for sales enablement execution.
Requirements
- A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus.
- A strong track record in developing and launching go-to-market strategies within streaming and video.
- Experience working with Product teams for roadmap decisioning and packaging.
- Experience working with content creators and show-runners to develop advertising opportunities.
- Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver.
- Track record of building programs, such as joint business plans, commercial agreements, inventive structures, and service offerings.
- Proven track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution.
About the Ideal Candidate
- Exhibits excellent business judgment.
- Has relentlessly high standards.
- Thinks strategically, but stays on top of tactical execution.
- Utilizes creative, innovative thinking.
- Thinks big and has convictions.
- Is action and results oriented.
- Is highly analytical and structured.
Basic Qualifications
- 7+ years of developing, negotiating and executing business agreements experience.
- Bachelor's degree.
Preferred Qualifications
- Experience selling to Fortune 1000 or Global 2000 organizations.
Salary Range: $150,000 - $250,000 per year
