Marketing Leader for Amazon Echo
hace 9 horas
We are seeking an experienced and ambitious Marketing Manager to drive brand growth and marketing strategies for our key product lines—Amazon Echo.
As a Marketing Leader, you will play a pivotal part in driving the next phase of growth for these products. You will deeply understand the business goals and key performance indicators (KPIs) for Echo/Alexa, and seamlessly incorporate them into impactful marketing strategies and executions.
Leveraging your extensive knowledge of the product category landscape and consumer insights, you will make a significant contribution to strengthening the brand positioning and accelerating demand generation.
Key Responsibilities:- Developing Local Brand Equity: Developing and implementing local brand equity aligned with the overall business strategy, covering market/consumer analysis, target audience definition.
- Consumer Insights: Developing an in-depth understanding of consumer insights to define the local brand strategy, optimizing brand and product positioning in collaboration with the global brand positioning and the go-to-market team.
- Integrated Marketing Campaigns: Leading the execution of integrated marketing campaigns that unify cross-functional strategies and tactics to deliver high business impact.
- Stakeholder Relationships: Building and maintaining strong relationships with internal and external stakeholders, including agencies and global teams, to ensure seamless project delivery.
- Global Organization: Demonstrating proficiency in working within a global organization, including reporting to local/international leadership and collaborating across regions.
- Data Analysis: Analyzing customer data and market insights to inform brand positioning and marketing strategies. Effectively convincing the leadership team and key stakeholders of the strategic implications and recommended actions is equally important.
- Budget Management: Overseeing budget management to ensure efficient and effective spending and understanding the financial implications of forecasts.
- Brand Experience Events: Successfully launching and managing large-scale brand experience events to increase brand awareness and engagement.
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