Senior Brand Marketing Manager for Marias Gamesa

hace 2 semanas


Xico, México Pepsico A tiempo completo
About the Role

We are seeking a highly skilled Senior Brand Marketing Manager to lead the marketing efforts for Marias Gamesa, our #1 brand in the C&C category and #5 in PMF. This is an exciting opportunity to join PepsiCo Mexico, one of the most important consumer products companies in the country.

Responsibilities
  • Develop strategic pillars for Marias Gamesa, including market analysis and trend identification.
  • Support the creation, development, and implementation of the purpose agenda for Marias Gamesa.
  • Coordinate and execute culinary pillar initiatives, recipes, and campaigns in digital media.
  • Lead the internal community and support group for mothers in PepsiCo.
  • Support the development of the marketing strategy for Marias Gamesa in the short and long term.
  • Execute marketing initiatives to achieve AOP objectives across all distribution channels.
  • Analyze and control information and category indicators.
  • Develop and execute brand strategies in POS, promotions, and activations.
Requirements
  • Bachelor's degree in Marketing, Business, or Administration.
  • Intermediate-Advanced English proficiency.
  • Required knowledge of Nielsen and ISCAM.
  • Prior experience in Consumer Packaged Goods companies, brand teams, communication, or marketing agencies.
  • Strong analytical thinking, decision-making abilities, and problem resolution skills.
  • Leadership skills to influence different areas and teams.
  • Proactivity and ability to balance multiple priorities.
  • Effective communication skills.
What We Offer
  • Opportunities for continuous learning and development.
  • Access to internal digital platforms for self-learning.
  • Development programs focused on leadership skills.
  • Specialized training tailored to the role.
  • Learning experiences with internal and external providers.
  • Recognition programs for seniority, behavior, leadership, moments of life, and more.
  • Financial wellness programs.
  • A flexibility program to balance personal and work life.
  • Benefits for your family, including Wellness Line, agreements, discounts, scholarship programs, aid plans, and more.
Compensation

The estimated salary for this position is between $80,000 and $120,000 per year, depending on experience and qualifications.

About Us

PepsiCo Mexico is an equal opportunity employer that values diversity as a workforce and innovation for the organization. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Join our team and be part of a culture where all people are welcome.


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