Director of Marketing Technology and Automation

hace 3 semanas

Ciudad de México, Ciudad de México Nasdaq A tiempo completo
Marketing Technology and Automation Director

Nasdaq is seeking an experienced Director of Marketing Technology and Automation to lead our global digital marketing team.

About the Role

This is an exciting opportunity to spearhead our Marketing automation and personalization strategy, fundamentally transforming how we integrate and leverage marketing systems to optimize client and prospect interactions across the entire enterprise.

Key Responsibilities
  • Oversee and integrate the operations of the Marketing Automation & Operations and User Personalization teams
  • Manage and optimize the use of our Marketo system and related marketing technology stack
  • Lead enterprise-wide marketing campaigns and initiatives, ensuring alignment with overall business goals
  • Collaborate closely with CX Operations to ensure seamless integration of marketing activities into our analytics systems and customer data platforms
  • Interface with marketing teams across the enterprise to support and enhance marketing strategies
  • Be the point of contact for the marketing technology stack, providing leadership and direction on the use of technology in marketing efforts
  • Drive continuous improvement in marketing processes and technologies to enhance efficiency and effectiveness
Requirements
  • Minimum 12 years of experience in marketing technology, specifically with automation systems such as Marketo, Pardot, or Eloqua
  • Proven experience in leading and integrating technology-driven marketing teams
  • Strong strategic acumen with a proven track record of managing large-scale marketing initiatives and technology deployments
  • Extensive knowledge of CRM systems, preferably Salesforce, and integration with marketing automation tools
  • Excellent leadership and communication skills, capable of working effectively across multiple organizational levels
  • Solid understanding of data analytics and its application in marketing technology to drive decision-making and improve customer engagement
Preferred Qualifications
  • Experience leading both international remote teams and in-person teams
  • Background in the financial industry, providing a deeper understanding of the sector's unique challenges and opportunities
  • Familiarity with specific tools such as Knak in addition to Marketo, Pardot, and Salesforce
  • Experience in advanced customer experience operations and strategies
About Nasdaq

Nasdaq (Nasdaq: NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information and public company services. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets.

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

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