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Lead Generation Marketing Specialist
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Company Overview:
Orion Innovation is a distinguished, award-winning global firm specializing in business and technology services. We are dedicated to delivering transformative business solutions and product development, emphasizing digital strategy, user experience design, and engineering excellence. Our clientele spans various sectors, including financial services, telecommunications, consumer products, automotive, and more.
Position Title: Marketing Lead Generation Consultant
Role Overview:
We are in search of a proactive and strategic Marketing Lead Generation Consultant. The successful candidate will be tasked with formulating and implementing targeted plans that align with our innovative service offerings. This role will involve managing diverse lead generation activities such as webinars, corporate events, alliance marketing, trade shows, and digital marketing campaigns. A significant aspect of this position will be leveraging thought leadership materials to enhance lead generation efforts.
Key Responsibilities:
- Collaborate with industry leaders to identify high-value opportunities, understand sales strategies, and develop effective marketing campaigns, including lead generation and Account-Based Marketing (ABM) tactics.
- Execute lead generation initiatives through strategic planning and management of field marketing activities, including webinars, events, and digital marketing efforts.
- Analyze buyer needs and behaviors to effectively target and engage potential clients.
- Utilize data-driven insights to refine lead generation strategies for optimal impact and return on investment.
- Build and maintain relationships with key partners and industry influencers to enhance marketing effectiveness.
- Oversee the creation and execution of email marketing campaigns, ensuring alignment with lead generation goals.
- Work closely with the content team to effectively utilize thought leadership resources in marketing efforts.
- Provide insights on social media, content, and website strategies related to lead generation campaigns.
- Monitor and assess key performance indicators (KPIs) to evaluate the success of lead generation initiatives.
- Stay informed on industry trends and emerging technologies to enhance lead generation strategies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 8+ years of experience in B2B technology services or SaaS environments, focusing on lead generation.
- 3-5 years of proven success in achieving leads and pipeline goals.
- Experience in developing and executing integrated marketing campaigns with measurable outcomes.
- Proficiency in Marketing Automation tools (e.g., Hubspot, Marketo), and familiarity with data analysis tools.
- Strong understanding of digital marketing channels, including email, social media, SEO, and SEM.
- Excellent project management capabilities, with the ability to juggle multiple projects in a fast-paced environment.
- Outstanding communication and interpersonal skills for effective collaboration.
- Analytical mindset with a focus on data interpretation for informed decision-making.
- Experience in IT services and digital transformation from a marketing perspective.
Orion Innovation is committed to fostering a diverse and inclusive workplace, ensuring equal opportunity for all applicants.
