Strategic Marketing Consultant for Lead Generation

hace 6 días

Ciudad de México, Ciudad de México Orion Innovation A tiempo completo

Company Overview:

Orion Innovation is a distinguished, award-winning global provider of business and technology services. We specialize in transformative business solutions and product development, leveraging digital strategy, experience design, and engineering to drive significant change for our clients. Our diverse clientele spans various sectors, including financial services, telecommunications, consumer products, automotive, and more.

Position Summary:

We are in search of a proactive and strategic Marketing Consultant focused on Lead Generation. The successful candidate will play a pivotal role in crafting and implementing targeted marketing strategies that align with our innovative service offerings. This position involves managing a variety of lead generation activities, such as webinars, events, and digital marketing campaigns, while utilizing thought leadership content to enhance outreach efforts.

Key Responsibilities:

  • Collaborate with industry leaders to identify high-value opportunities and develop tailored marketing campaigns that incorporate both lead generation and Account-Based Marketing (ABM) strategies.
  • Execute lead generation initiatives through comprehensive planning and management of field marketing activities, including webinars, events, and digital marketing efforts.
  • Analyze buyer needs and the purchasing journey to effectively target potential clients.
  • Utilize data analytics to refine lead generation tactics for optimal performance and return on investment.
  • Build and maintain relationships with key partners and industry influencers to amplify marketing efforts.
  • Oversee the creation and implementation of email marketing campaigns that align with lead generation goals.
  • Work closely with the content team to leverage thought leadership materials in marketing strategies.
  • Provide insights on social media and content strategies to enhance lead generation campaigns.
  • Monitor and report on key performance indicators (KPIs) to assess the effectiveness of lead generation initiatives.
  • Stay informed on industry trends and emerging technologies to continuously improve lead generation strategies.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
  • 8+ years of experience in B2B technology services or SaaS, with a focus on lead generation.
  • Proven track record of meeting leads and pipeline objectives.
  • Experience in executing integrated marketing campaigns that yield measurable outcomes.
  • Familiarity with Marketing Automation tools and digital marketing channels.
  • Strong project management capabilities with the ability to juggle multiple projects effectively.
  • Excellent communication and interpersonal skills for collaboration with diverse teams.
  • Analytical skills to interpret data and inform marketing decisions.
  • Experience in IT services and digital transformation from a marketing perspective.
  • Willingness to travel as necessary.

Orion Innovation is committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified individuals.

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