Customer Experience and Omnichannel Strategy Lead

hace 2 semanas


Xico, México Novartis A tiempo completo

About the Role:

We are seeking a highly skilled Digital Customer Experience and Engagement Strategist to lead our customer experience and engagement strategy aligned to business objectives with a strong focus on customer needs.

Key Responsibilities:

  • Build omnichannel strategies that effectively support product strategies
  • Lead channel strategy ensuring channel orchestration
  • Bring new digital solutions that enhance customer experience
  • Enable strategic collaboration across customer-facing teams to integrate omnichannel marketing into the strategic planning process
  • Measure campaigns and overall digital strategies to provide overall direction for enhancing CX and achieving business objectives

Essential Requirements:

  • 5-7+ years of broad commercial experience (including social media and digital marketing experience) brand management and/or related head office roles
  • Solid understanding of the online or interactive vehicles available to Mexican marketers and social media landscape (channels and strategy)
  • Ability to evaluate and import new/untested/innovative digital models & social media tactics in key priority areas
  • Strong project management skills with demonstrated track record and ability to formulate ROI
  • Excellent communication (written and verbal), as well as selling, presentation and strategic thinking skills
  • Ability to lead and forge external, internal and international partnerships to leverage resources and expertise
  • Strong Analytical skill and data-driven thinking with solid knowledge on websites analytics tools (e.g. Google Analytics)
  • Understanding of the online regulatory framework for pharmaceutical marketing (desirable)

Benefits and Rewards:

Commitment to Diversity and Inclusion:

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.



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