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Regional Food Media Lead

hace 2 meses

Xico, México Didi Global A tiempo completo
About the Role

We are seeking a highly experienced and skilled Regional Food Media Lead to join our team in Spanish Speaking Latin America. As a key member of our media team, you will be responsible for developing and executing a comprehensive media strategy for our food delivery business unit in the region.

Key Responsibilities
  • Develop and implement a 360-degree integrated media strategy for DiDi Food in Latin America, including traditional and digital media channels.
  • Challenging media status quo: Challenge conventional thinking media strategies/ executions by delivering striking campaigns that help DiDi Food to strike Latam markets with memorable and effective campaigns.
  • Translate the strategy into measurable results: Define a clear measurement framework that helps evaluate impact and use it as a north star. Translate data in award-worthy business cases.
  • Operational excellence: Manage a media regional team and media extended team (media agency and internal stakeholders) with diverse, inclusion, and growth mindset. Capable of executing complex projects with multi-functional scope that stretch across departments within the company.
  • Developing team members: Lead with example and congruence. Ignite a culture that prioritizes open constructive feedback, structure development opportunities to share learnings and develop skills as a team for high-performing individual contributors.
Requirements
  • Media rockstar: Your media experience and deep understanding of all media channels (digital and traditional) and markets in Latam will help our stakeholders to co-create the best strategies and campaigns for DiDi Food in the region. You have experience being from the agency, media partner, and client side. Your +10 years of experience operating media and building media strategies will help you to create Media Fundamentals for the regional team, working closely with the regional Head of Media.
  • Win-win collaborator: Your ability to create synergies between agencies, media partners, digital in-house team, and your stakeholders will position you as the trusted media advisor for SSL.
  • Excellent communicator: You'll have exciting exposure in the region with senior stakeholders to share marketing results to the company, so you'll be able to translate ambiguous proposals in exciting campaign pitches and campaign results in powerful business cases.
  • Agile agent: You feel comfortable in fast-paced and high-performing environments. You are a quick thinker and marketing/media is your passion. You keep up with campaigns from different industries and categories trends. You are business fluent in Spanish and English. You are a university graduate (Bachelor required).
  • Data-driven manager: The use of logic and data is central to your decision-making process. It is paramount to strategies you craft and decisions you make. You also have enough familiarity with analytical tools to manage a team who uses them day-to-day (e.g., Nielsen, Comscore, Kantar, GWI, Admetricks, etc).