Ecommerce Strategy Lead

hace 2 meses

Ciudad de México, Ciudad de México Mediabrands A tiempo completo
About the Role

We are seeking a seasoned Ecommerce professional to lead our ecommerce strategy and performance efforts in the region. As a key member of our team, you will be responsible for accelerating growth of our ecommerce, retail media, and performance products/services within our key clients and new business prospects.

Key Responsibilities

  • Develop and execute ecommerce strategies for our clients, delivering best-in-class results across eRetail Media, Search, Display, DSP, OTT, and other products.
  • Lead client pitches and collaborate with client teams to develop strategies focused on media, analytics, content, and planning for ecommerce clients.
  • Partner with client leadership to drive growth and build solutions to their ecommerce needs, including launching new products or developing a digital planogram.
  • Develop and present strategic responses, as well as unique approaches and analytics.
  • Drive thought leadership and practice visibility internally and externally by helping publish thought leadership and white papers.
  • Create and implement a scope of work that meets client needs and a framework to measure success.

Operational Expectations

  • Consult with clients on solving their challenges within the Ecommerce channel and create solutions.
  • Create collateral around e-commerce product offering, simplifying the choice for clients.
  • Coach, mentor, and evaluate staffing needs to make recommendations for improving efficiency.
  • Be a face of Ecommerce for the agency.

Requirements

  • 3-5 years of experience working within Ecommerce at an agency, or leading Ecommerce media buying or Ecommerce efforts at a brand.
  • 7-10 years of experience working in digital marketing, technology, retail, or similar field preferred.
  • Deep understanding of selling through e-retailers and marketplaces.
  • Worked with direct clients – both marketers and sales/trade teams - in addition to agency clients.
  • Strong data and partnerships background; experience crafting or negotiating ecommerce JBPs preferred.
  • A solution-oriented mindset and an eagerness to handle ambiguity and help define team processes.
  • Comfortable analyzing dashboards and utilizing spreadsheets with mastery of excel formulas and pivot tables to extract and clearly communicate insights.
  • Excellent public speaker, able to explain complicated concepts in simple ways.
  • Passion to rapidly build expertise on new business and industry verticals.
  • Bachelor's Degree (MBA preferred).
  • Experience with more than one Latin American country preferred.
  • Must speak/write English and Spanish. Portuguese a big plus.

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