Programmatic Strategy Lead

hace 1 mes


Ciudad de México, Ciudad de México Rise A tiempo completo

The Programmatic Strategy Lead at Rise is responsible for driving the growth of our programmatic business through effective strategy execution. This role will act as a subject matter expert on programmatic strategy and execution, assuming a client-facing role during pre-sales activity and enterprise-level client meetings.

Key Responsibilities:
  • Develop and execute programmatic campaigns across multiple channels, including display, video, native, and digital audio.
  • Oversee the development of media proposals, including media plans, media strategies, and PowerPoint presentations.
  • Manage a team of direct reports, providing guidance and support on programmatic strategy and execution.
  • Collaborate with Account Management and Media Strategy to develop long-term strategic roadmaps for clients.
  • Stay up-to-date on industry trends and technology partners, identifying opportunities to vet and test new technologies.

Required Skills:

  • Bachelor's degree in a related field.
  • 2-4+ years of programmatic experience.
  • Excellent verbal and written communication skills.
  • Experience creating clear and concise media proposals.
  • Platform expertise in Google DV360, Google CM360, The Trade Desk, and Google Ads.

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