Ecommerce Strategy Lead

hace 3 semanas

Ciudad de México, Ciudad de México Mediabrands A tiempo completo

About the Role

We are seeking a highly skilled Ecommerce and Performance Lead to join our team at Mediabrands. As a key member of our team, you will be responsible for accelerating the growth of our ecommerce, retail media, and performance products and services within our key clients and new business prospects.

Key Responsibilities

  • Develop and drive ecommerce strategies for our clients, delivering best-in-class results across eRetail Media, Search, Display, DSP, OTT, and other products.
  • Lead client pitches and collaborate with client teams to develop strategies focused on media, analytics, content, and planning for ecommerce clients.
  • Partner with client leadership to drive growth and build solutions to their ecommerce needs, including launching new products or developing a digital planogram.
  • Develop and present strategic responses, as well as unique approaches and analytics.
  • Drive thought leadership and practice visibility internally and externally by helping publish thought leadership and white papers.
  • Create and implement a scope of work that meets client needs and a framework to measure success.

Operational Expectations

  • Consult with clients on solving their challenges within the Ecommerce channel and create solutions.
  • Create collateral around e-commerce product offerings, simplifying the choice for clients.
  • Coach, mentor, and evaluate staffing needs to make recommendations for improving efficiency.
  • Be a face of Ecommerce for the agency.

Requirements

  • 3-5 years of experience working within Ecommerce at an agency, or leading Ecommerce media buying or Ecommerce efforts at a brand.
  • 7-10 years of experience working in digital marketing, technology, retail, or a similar field preferred.
  • Deep understanding of selling through e-retailers and marketplaces.
  • Worked with direct clients – both marketers and sales/trade teams - in addition to agency clients.
  • Strong data and partnerships background; experience crafting or negotiating ecommerce JBPs preferred.
  • A solution-oriented mindset and an eagerness to handle ambiguity and help define team processes.
  • Comfortable analyzing dashboards and utilizing spreadsheets with mastery of Excel formulas and pivot tables to extract and clearly communicate insights.
  • Excellent public speaker, able to explain complicated concepts in simple ways.
  • Passion to rapidly build expertise on new business and industry verticals.
  • Bachelor's Degree (MBA preferred).
  • Experience with more than one Latin American country preferred.
  • Must speak/write English and Spanish. Portuguese a big plus.

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