Crm Automation Specialist
hace 1 semana
About Albo
Albo is a leading fintech company that offers financial products to individuals and small to medium-sized businesses with the mission to bring financial freedom to everyone everywhere.
Job Summary
We are seeking a highly skilled and motivated CRM Automation Specialist to play a crucial role in proposed automated solutions focused on customer acquisition, loyalty, retention, and maintenance.
Key Responsibilities
- Develop journeys and funnels for generating new customers.
- Follow up on marketing requirements made by different teams within Albo.
- Implement retention and loyalty actions.
- Review the content and quality of campaigns, as well as their proper functioning after being launched.
- Interpret results and collect feedback from teams and be the point of contact for any issues related to campaign performance and functionality.
- Maintain constant communication with different teams: IT, Data, Marketing, etc., including external providers.
- Create and standardize a quality checklist for CRM integrations.
Requirements
- +2 years of experience working as a Campaign Specialist, Marketing QA, or similar role.
- Bachelor's degree in Marketing or a related field, or equivalent work experience.
- Experience handling direct communication software for customer relationship management (CRM), such as Clevertap, Hubspot, Salesforce, Clientify, Zoho, etc.
- Understanding of marketing rules and automation software.
- Basic understanding of marketing indicators and their relationships: impressions, clicks, sends, opens, views, conversion rates, etc.
- Experience creating multi-product marketing campaigns.
- Enthusiasm about learning new techniques and processes.
- Ability to present complex information in a simplified manner.
- Excellent interpersonal, communication, organizational, and team collaboration skills.
- Ability to work on multiple projects with competitive deadlines and prioritize deliverables.
- Extreme ownership mindset, taking accountability for high-quality results and demonstrating strong organizational skills.
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