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Crm Specialist
hace 2 meses
**About the Role**
As a CRM Specialist at Storicard, you will play a crucial role in optimizing customer communication throughout the entire lifecycle, ensuring their conversion, retention, and loyalty. This involves collaborating with cross-functional teams to develop marketing strategies, lead campaign development, and scale supporting technology and processes.
**Key Responsibilities**
- Develop and execute end-to-end lifecycle marketing campaigns to engage customers and drive business growth
- Utilize data-driven approaches to analyze customer behavior and preferences, informing marketing strategies and tactics
- Collaborate with marketing, creative, product, and insights peers to develop and implement marketing strategies and campaigns
- Track and measure campaign performance using A/B testing and analytics tools
- Stay up-to-date with industry trends and best practices in customer lifecycle marketing and CRM
**Requirements**
1+ year of experience as a CRM specialist executing end-to-end lifecycle marketing campaigns
- Strong database management skills
- Proficiency in analysis tools and omnichannel platforms
- Excellent communication and problem-solving skills
- Advanced English language skills
- Data-driven, analytical mindset, creativity, teamwork, attention to detail, and time management
**Preferred Qualifications**
- Experience using Braze or similar marketing automation platforms
**What We Offer**
- Opportunity to make a positive impact on the lives of customers through financial inclusion
- Professional development opportunities and international exposure
- Competitive salaries and flexible schedules
- Generous vacation time, English classes, and mental health support
- Extended maternity and paternity leave, yoga and exercise classes, and company swag
**Work Environment**
- Full-time employment
- Monday to Friday schedule
- Flexible work arrangements and remote work options
- Comprehensive benefits package, including health insurance, life insurance, and meal vouchers
**Experience**
- CRM specialist experience: 1 year (required)
- Advanced English language skills (required)
**Location**
- On-site employment
