Data-Driven Marketing Specialist

hace 4 días


Xico, México Jellyfish A tiempo completo

Company Overview

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Jellyfish is a global digital marketing agency that combines technology, creativity, and media expertise to empower clients in their digital journey. We value diverse perspectives and inclusive collaboration, fostering innovation and strategies that challenge the status quo.

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Estimated Salary Range: $60,000 - $80,000 per year

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About This Role

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We're seeking a skilled Data-Driven Marketing Specialist to create, segment, and personalize audiences based on customer behavior and life cycles. Your goal will be to maximize campaign effectiveness, develop performance reports, and analyze results to drive continuous improvements.

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Your Responsibilities Will Include:

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  • Create audience segments and personalize messages to maximize campaign effectiveness">
  • Develop campaign performance reports using key metrics (open rate, conversion, retention) and analyze results to inform improvement">
  • Collaborate with design and technology teams to ensure message consistency and functionality">
  • Coordinate campaigns and workflows within the CRM platform to enhance efficiency">
  • Contribute to defining the CRM strategy based on data insights to improve personalization and customer engagement">
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Your Qualifications:

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  • Bachelor's degree in Marketing, Administration, Communication, or a related field">
  • At least 3 years of experience in CRM campaign management, SAP EMARSYS, relationship marketing, or similar areas">
  • Knowledge of CRM and marketing automation platforms (Salesforce, HubSpot)">
  • Experience with data analysis tools (Google Analytics, Power BI) to improve campaign performance">
  • Ability to work with large volumes of data for campaign segmentation and personalization">
  • Effective communication and collaboration skills with cross-functional teams">
  • Basic design knowledge (HTML, CSS) to contribute to personalized campaign creation">
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Additional Benefits:

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  • Savings fund: You'll save 5% of your monthly income, and Jellyfish will match your contribution">
  • Growth, Your Way: Access to LinkedIn Learning with unlimited online courses">
  • Health Insurance: Private health insurance policy covering visual and dental plan coverage">
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About Working at Jellyfish

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Join our collaborative team where we prioritize growth, celebrate contributions, and empower you to tailor your work environment to suit your needs. Discover a workplace where business growth and personal fulfillment go hand in hand.



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