Strategic Marketing Director for LATAM Operations

hace 1 semana

Ciudad de México, Ciudad de México Project Management Institute, Inc. A tiempo completo

We are seeking an experienced marketing professional to lead our regional marketing strategy and execution in LATAM, particularly in Brazil, Mexico, Colombia, and Peru. As a Regional Marketing Lead, you will be responsible for strategically executing performance marketing campaigns and collaborating with the central team to ensure region representation in larger marketing initiatives.

About the Role

This role is ideal for someone who has experience in performance marketing, especially in the LATAM region. You should have knowledge of media planning, buying, and optimization of campaigns to drive better performance. Additionally, you should have experience working with external public relations agencies, planning and executing events across the region, and analyzing data that represents marketing performance for sales.

Key Responsibilities

  • Lead the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions.
  • Identify regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance.
  • Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement, and support for new sales pipeline growth with the sales teams.
  • Manage direct agency relationships as applicable in the design and implementation of campaigns localized to regions.
  • Serve as the central point of contact for regional marketing for the assigned region, and escalation to the Regional MD.
  • Provide line management support Regional Marketing, coaching, developing, guiding, and being a point of escalation.
  • Define the activities that are locally meaningful, establish awareness of PMI, and focus on lead generation. Contribute to the identification of priorities across regions that positively impact PMI.
  • Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and develop reports against established goals and objectives; recommend adjustments.
  • Establish regional marketing operational processes to migrate from 'growth' to 'in life' approaches aligned to outcome-focused metrics, including field marketing support setup and team coordination.
  • Develop and maintain detailed knowledge of PMI strategy, current and emerging solution capabilities, and strategic direction for advocacy efforts and team capabilities.
  • Working alongside Marketing teams on new activities, to develop and sustain strong relationships with business teams and stakeholders at a global scale. Adopt Marketing Technology and Operations processes and governance, to the extent it is relevant.

What We Offer

  • An estimated salary of $120,000 per year, based on industry standards and comparable roles in the LATAM region.
  • A total compensation package that includes benefits based upon your geographic location.
  • Skill development opportunities to help you grow now and into the future.
  • Access to a global network to enrich your professional experience.
  • Flexible options to help balance work time and your time.
  • Award and bonus opportunities.

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