Digital Insights and Performance Expert
hace 2 semanas
We are seeking a skilled Digital Insights and Performance Expert to join our team at Nasdaq.
Estimated Salary: $85,000 - $115,000 per yearThe ideal candidate will be responsible for analyzing customer insights and website performance data, using their analytical thinking to improve marketing activities and optimize their effectiveness.
Responsibilities- Utilize various digital tools to gather and analyze data from online user interactions across multiple data sources.
- Create easily understandable data visualizations to communicate insights effectively.
- Collaborate with development and marketing teams to implement recommended solutions.
- Generate insights into online visitor behavior and content consumption.
- Stay informed about emerging trends in online marketing performance and website design.
- Create data measurement plans for Global Data Layer definition, implementation, and troubleshooting across multiple Business Units.
- Maintain and improve reports for the digital marketing team.
- Bachelor's degree in marketing, statistics, computer science, or related fields.
- 1-3 years of experience in customer data analysis and data mining.
- Proficiency with key web analytics platforms such as Google Analytics 4 and Salesforce. Experience in Adobe Customer Journey Analytics is a plus.
- Clear understanding of Tag Management solutions such as Google Tag Manager, Tealium, or Adobe Experience Cloud.
- Experience with Reporting visualization tools as Looker Studio, Tableau, or Power BI.
- Strong verbal and visual communication skills for presenting findings and recommendations.
- Exceptional attention to detail and accuracy.
- Ability to collaborate effectively across diverse teams including engineering, marketing, and creative departments.
We offer a comprehensive benefits package, including:
- A competitive salary range of $85,000 - $115,000 per year.
- A generous stock option program.
- A comprehensive health insurance plan.
- A retirement savings plan.
- Flexible work arrangements and a remote work policy.
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
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