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Digital Marketing Strategist

hace 1 mes

Ciudad de México, Ciudad de México Nasdaq A tiempo completo
About the Role

Nasdaq is seeking a skilled Digital Marketing Strategist to join our team. As an SEO & SEM expert, you will play a crucial role in shaping our digital brand and driving organic growth through strategic planning and execution.

This is a highly cross-functional role that requires collaboration with various teams, including SEO and SEM agencies, web analytics, technology, product managers, and senior management. You will be responsible for championing SEO/SEM throughout the organization, leveraging internal resources to optimize search traffic, delivering search engine marketing and competitor insights, and ensuring organic traffic priorities are reflected in content and tech strategy roadmap and execution.

Responsibilities
  • Champion SEO/SEM throughout the organization by providing meaningful insights on ways to measure content performance and page ranking.
  • Leverage and manage internal resources (SEO tools, Google Ads, Bing Ads, Google Tag Manager and Google Analytics 4) to pull together the search traffic story by exposing challenges, defining optimization methodology, and identifying appropriate sources of data/insights.
  • Deliver search engine marketing and competitor insights to accelerate organic growth and increase engagement within nasdaq.com by business area, product category and customer segment.
  • Partner with other subject matter experts to execute actions based on SEO recommendations and assist with analytics tagging implementation to improve key page metrics.
  • Research and develop a testing strategy to gain insights and improve the customer experience.
  • Ensure organic traffic priorities are reflected in content and tech strategy roadmap and execution.
  • Manage our SEO agency by defining priorities and opportunities for CRO testing on Nasdaq.com.
  • Partner with our SEM partners to manage PPC campaigns.
  • Manage the SEO migration efforts for domains, ensuring seamless transition, optimizing for search visibility, and maintain performance post migration.
  • Collaborate with cross functional teams to develop and execute migration strategies, conduct pre- and post-migration audits, and monitor and report on the impact of migration on search performance.
  • Conduct comprehensive technical SEO audits, identifying opportunities for improvement, and provide actionable recommendations to enhance website performance. Must be able to collaborate with development teams to implement SEO best practices, ensuring the technical integrity of the site driving organic performance.
Requirements
  • Proven success in synthesizing SEO data, tracking and visualizing metrics for organic traffic, performing SERP analysis and testing hypotheses for organic traffic efficiency.
  • Proficient knowledge of SEO and SEM tools (Google Search Console, Google Ads, Bing Ads, BrightEdge) and traffic analysis tools (Google Analytics 4 (certified), Google Optimize, Google Tag Manager).
  • Excellent communication and presentation skills – proven experience of presenting data to a non-technical audience.
  • Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done.
  • Experience in B2B brand marketing support, SaaS marketing preferred.
  • Experience working in content management systems with a proficient knowledge of HTML and Search Engine Optimization.
  • Excellent quantitative and analytical skills with a passion for constant improvement.
  • Experience working with sites that have multiple locales and languages and an understanding of localized copy and content.
Benefits

We offer a competitive salary of $120,000 per year, plus benefits and perks. Our company culture values diversity, equity, and inclusion, and we strive to create a work environment where everyone feels welcome and valued.

About Us

Nasdaq is an equal opportunity employer and welcomes applications from all qualified candidates. We are committed to providing reasonable accommodation to individuals with disabilities and encourage applicants to contact us to request any necessary accommodations.