Global Brand Strategy Director
hace 5 días
We are seeking a seasoned professional to lead our Masterbrand Strategy team as Global Brand Strategy Director.
About DiDiDiDi Global Inc. is the world's leading mobility technology platform, offering a wide range of app-based services across Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility, auto solutions, food delivery, intra-city freight, and financial services.
As a global leader in the industry, we strive to create better life experiences and greater social value by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
About the RoleWe are looking for a highly skilled and creative mind to develop and implement a comprehensive global brand strategy and vision aligned with our overall business objectives and values.
- Lead brand positioning, messaging, and identity development to differentiate us in the competitive marketplace.
- Establish brand standards, guidelines, and processes to maintain consistency, quality, and brand voice across all touchpoints.
- Collaborate with internal stakeholders, including product, marketing, and communications teams, to ensure brand consistency across all touchpoints.
The ideal candidate will have the following responsibilities:
- Develop strategies based on market and user insights, understanding also the needs of frontline teams.
- Oversee the creation of marketing campaigns, content, and creative assets that resonate with diverse audiences.
- Manage brand budgets effectively, allocating resources to maximize brand impact and ROI.
- Monitor and analyze key performance metrics to track brand health, awareness, and perception.
- Stay abreast of industry trends, emerging technologies, and competitive landscape to identify opportunities for brand innovation.
To be successful in this role, you will need:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven track record of at least 8-10 years in brand building and management or marketing leadership roles.
- Strong strategic thinker with the ability to translate insights into actionable brand initiatives.
- Experience leading brand campaigns across diverse markets and cultures.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate cross-functionally.
We offer a competitive salary and benefits package, including:
Average annual salary: $120,000 - $150,000.
-
Head of Global Brand Strategy
hace 4 semanas
Xico, México Didi Global A tiempo completoJob Title: Head of Global Brand StrategyDiDi Global Inc. is a leading mobility technology platform offering a range of app-based services across markets. We are seeking a highly skilled and creative leader to join our Masterbrand Strategy team as a Head of Global Brand Strategy.Key Responsibilities:Develop and implement a comprehensive global brand strategy...
-
Brand Strategy Manager
hace 2 semanas
Xico, México Qualcomm A tiempo completoJob Description:Brand Strategy ManagerWe are seeking a highly skilled Brand Strategy Manager to join our team at Qualcomm. In this role, you will be responsible for leading key brand projects to support the ongoing evolution and building of the Snapdragon brand.Key Responsibilities:* Collaborate closely with the brand leader to become a brand expert and...
-
Strategic Oncology Brand Leader
hace 3 semanas
Xico, México Allergan A tiempo completoJob Description:We are seeking a highly skilled and experienced Commercial Director for our Oncology business in Mexico. As a key member of our leadership team, you will be responsible for developing and executing our brand strategy, driving sales performance, and building a high-performing sales team.Develop and implement commercial brand strategies to...
-
Marketing Manager
hace 4 semanas
Xico, México Nubank A tiempo completo**About Nubank**Nubank is a digital banking platform that has been redefining people's relationships with money across Latin America since its founding in 2013. With operations in Brazil, Mexico, and Colombia, the company has become one of the largest and most innovative financial institutions in the world.As a global company with offices in several...
-
Country Brand Strategist
hace 4 semanas
Xico, México Pfizer A tiempo completoROLE SUMMARYAs a key member of the Pfizer team, the Country Brand Lead is responsible for driving the execution of portfolio strategies at the market level. This involves leading a cross-functional team through the planning and execution of the co-created Global brand strategy, delivering breakthrough science and solutions, and fostering stakeholder...
-
Global Brand Strategist
hace 4 semanas
Xico, México Reckitt A tiempo completoAt Reckitt, we're driven by a purpose to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. Our Marketing team plays a vital role in achieving this goal by crafting strategies that resonate across markets and drive significant growth.As a Senior Brand Manager, you'll be responsible for navigating the direction of the brand,...
-
Product Management Director
hace 2 días
Xico, México Paypal A tiempo completoAbout the RoleWe are seeking a highly skilled and experienced Product Management Director to lead our global strategy for Mexico. This is an exceptional opportunity for a visionary leader to drive growth, innovation, and customer satisfaction in one of the world's most dynamic markets.Key ResponsibilitiesSet the vision and product strategy for Mexico,...
-
Marketing and Brand Development Manager
hace 1 semana
Xico, México Essity A tiempo completoAbout the RoleWe're looking for a Marketing Manager responsible for our Incontinence Category (TENA). This role will involve working together with the Marketing Director and Local teams to define the Long-Term Incontinence Brand strategy & Vision.Key ResponsibilitiesManage and align with the Marketing Director, the Tena Brand Portfolio (Brand Architecture,...
-
Brand Manager
hace 4 semanas
Xico, México Reckitt Benckiser Llc A tiempo completoAbout the RoleReckitt is seeking a visionary Brand Manager to elevate our leading brands to new heights in dynamic markets worldwide. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores. Your strategic input will craft ambitious...
-
Strategic Brand Marketing Director
hace 11 horas
Xico, México Nubank A tiempo completoAbout NubankNubank is a pioneer in digital banking, revolutionizing the way people interact with their finances. Since its inception in 2013, the company has been driven by innovation and customer-centricity, expanding its operations to Brazil, Mexico, and Colombia.Today, Nubank is a global fintech leader, with offices in key locations worldwide. Our team is...
-
Brand Partnerships Director
hace 2 semanas
Xico, México Sopost A tiempo completo**Job Overview**We are seeking an experienced Brand Partnerships Director to lead the growth of our LATAM operations. Reporting into the Chief Revenue Officer, this role is primarily focused on building and leading the market's expansion on the ground, with the support of our talented teams across the US and UK.**Key Responsibilities**Identify and convert...
-
Strategic Brand Development Manager
hace 3 semanas
Xico, México Abbvie A tiempo completo**Brand Strategy and Leadership Role**PurposeAs a key member of the AbbVie team, this role is responsible for leading the strategic development and tactical implementation of sales and marketing initiatives for various brand strategies. The ideal candidate will have a proven track record of success in marketing and sales leadership within the...
-
Global Brand Development Manager
hace 11 horas
Xico, México Bedi Partnerships A tiempo completoJob DescriptionIn this role as Global Brand Development Manager at Bedi Partnerships, you will be responsible for shaping the company's brand identity and ensuring its consistent application across all touchpoints. With a strong background in design and marketing, you will work closely with cross-functional teams to develop and implement strategies that...
-
Strategic Planning Director
hace 7 días
Xico, México Didi Global A tiempo completoJob Description:At Didi Global, we are seeking a highly skilled Strategic Planning Director to join our team. This role is crucial in driving our company's growth and brand development.Key Responsibilities:Collaborate with the Creative, MasterBrand, and Research teams to conduct thorough market research and analysis to identify opportunities for brand growth...
-
Media Planning and Strategy Director
hace 4 semanas
Xico, México Warner Bros. Discovery A tiempo completo**Unlock Your Potential at Warner Bros. Discovery****About the Role**We're seeking a seasoned Media Planning and Strategy Director to join our team at Warner Bros. Discovery. As a key member of our marketing team, you'll be responsible for developing and executing comprehensive media plans that drive business results.**Key Responsibilities**: Set media...
-
Global Medical Strategy Director
hace 11 horas
Xico, México Lilly A tiempo completo**About Lilly**Lilly is a global healthcare leader that unites caring with discovery to make life better for people around the world.We are headquartered in Indianapolis, Indiana, and our employees work together to discover and bring life-changing medicines to those who need them. We improve the understanding and management of disease, and give back to our...
-
Marketing Specialist: Brand Development and Strategy
hace 3 semanas
Xico, México Blink Mensajeros A tiempo completoAbout the Role:We are looking for a talented Marketing Specialist to join our team and help drive brand development and strategy. As a key member of our marketing team, you will be responsible for creating and implementing marketing campaigns to increase brand awareness and engagement.Key Responsibilities:Develop and execute marketing strategies to achieve...
-
Pharmaceutical Brand Marketing Specialist
hace 3 semanas
Xico, México Abbott Laboratories A tiempo completoAbout the OpportunityAbbott is a global healthcare leader, creating breakthrough science to improve people's health. We're seeking a skilled Pharmaceutical Brand Marketing Specialist to join our team in Mexico City.In this role, you will be an integral part of the marketing team, maximizing brand performance, driving profitability and growth, and launching...
-
Senior Brand Director
hace 3 semanas
Xico, México Aviaras A tiempo completoWe are seeking an experienced Senior Brand Director to lead the operations of our Aviaras brand. In this pivotal role, you will be responsible for steering the brand towards increased profitability and market presence, managing a dedicated team, and embodying the ethos and values of our brand. Your success in this role will be directly reflected in your...
-
Strategic Brand Marketing Lead
hace 3 semanas
Xico, México Servicios Comerciales Amazon Mexico S. De R.L. De C.V. A tiempo completoJob Summary Servicios Comerciales Amazon Mexico S. De R.L. De C.V. is seeking a highly skilled and innovative Strategic Brand Marketing Lead to join our Brand, Deals & Events team. As a key member of this team, you will be responsible for developing and executing top-of-the-funnel Retail & Prime brand campaign strategy and execution.About the RoleThe...