Global Marketing Strategy Lead

hace 1 mes

Xico, México Isrm - O.S. Int'L Serv. Mexico (Osis-2211) A tiempo completo

**About the Role:**

We are seeking a highly skilled Global Marketing Strategy Lead to join our team at Isrm - O.S. Int'L Serv. Mexico (Osis-2211). This is an exciting opportunity for a seasoned professional to develop and execute comprehensive marketing strategies that drive business growth and revenue.

**Responsibilities:**

  • Develop actionable strategies that align with organizational goals and effectively guide teams to implement and achieve desired outcomes:
  • Gather, analyze, and synthesize data in order to generate insights and growth opportunities for the development of compelling brand strategies for the next 3 years
  • Provide cross-functional leadership and direction to translate strategy into tactics and actions & report on business performance to leadership

**Key Performance Indicators:**

  • Embed industry, customer & shopper insights into the core of all marketing thinking
  • Co-lead with research team members the definition of market research agenda as required
  • Monitor competitive activity and recommend actions as necessary to ensure the achievement of revenue and market share goals

**Marketing Expertise:**

  • Develop and activate online and offline marketing plans that strengthen brand equity and deliver against business objectives
  • Build a robust network with marketing partners and relevant third parties to amplify marketing capabilities and develop state-of-the-art brand programs
  • Develop impactful creativity and compelling brand messages to connect with all business verticals and customers at different relationship stages

**Innovation & Growth:**

  • Responsible of developing the ingredients innovation pipeline & idea development

**Our Company:**

We are a cooperative owned by 700 family farmers who entrust us with what is most precious to them. We strive to connect our farms to families for a better life by living our values:

  • **G**rower Mindset - We embrace our grower-owners' innovative spirit and heritage through confidence, learning, and focus on the future
  • **R**esults - Guided by purpose, we are focused on delivering results for our grower-owners
  • **I**ntegrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers, and each other
  • **T**eamwork - We build diverse and inclusive teams that strengthen our cooperative

The estimated salary for this position is $80,000 - $110,000 per year, depending on experience and qualifications.

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