Paid Search Acquisition Strategist
hace 3 semanas
**About Airalo**
Airalo is a travel-tech company that has revolutionized the telecom industry by providing eSIM solutions to connect people across the globe. We are an equal-opportunity environment that values diversity, inclusion, and equity.
**About the Role**
We are seeking a Paid Search Acquisition Strategist to lead our mobile and web search acquisition strategy across multiple markets on paid search channels.
The ideal candidate will have a strong background in managing mobile app acquisition campaigns at scale, with expertise in the Google Ads Stack and analytics tools. They will be responsible for developing and executing campaigns, analyzing user acquisition and engagement data, and working cross-functionally with product, engineering, and brand teams.
**Responsibilities include:**
- Developing and executing mobile app acquisition campaigns across a variety of search marketing channels for the Latin American market;
- Continuously testing and experimenting on acquisition campaigns to drive cost-effective user growth;
- Analyzing user acquisition and engagement data to inform acquisition strategy and decision-making;
- Working cross-functionally with product, engineering, and brand teams to effectively drive paid search marketing strategy and outcomes;
- Staying up to date with industry trends, especially in travel and best practices in mobile app acquisition.
**Requirements:**
- 3+ years of experience in managing mobile app acquisition campaigns at scale;
- Hands-on expertise on the Google Ads Stack (Search, Display, Video, Discovery, Performance Max, etc);
- Strong analytical skills and expertise in Analytics and MMP tools (e.g. Google Analytics, AppsFlyer, Adjust, etc);
- Fluency in English and Spanish, with impeccable verbal and written communication skills.
**What we offer:**
- Employee Stock Options;
- Health Insurance;
- Work-from-anywhere stipend;
- Annual wellness & learning credits;
- Annual all-expenses-paid company retreat in a gorgeous destination.
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