Director of Marketing Technology and Automation

hace 12 horas

Ciudad de México, Ciudad de México Information Technology Senior Management Forum A tiempo completo
Marketing Technology and Automation Director

Nasdaq is seeking a seasoned Marketing Technology and Automation Director to lead our global digital marketing team. This is an exciting opportunity to spearhead our marketing automation and personalization strategy, transforming how we integrate and leverage marketing systems to optimize client and prospect interactions across the enterprise.

Key Responsibilities:

  • Oversee and integrate the operations of the Marketing Automation & Operations and User Personalization teams.
  • Manage and optimize the use of our Marketo system and related marketing technology stack.
  • Lead enterprise-wide marketing campaigns and initiatives, ensuring alignment with overall business goals.
  • Collaborate closely with CX Operations to ensure seamless integration of marketing activities into our analytics systems and customer data platforms.
  • Interface with marketing teams across the enterprise to support and enhance marketing strategies.
  • Be the point of contact for the marketing technology stack, providing leadership and direction on the use of technology in marketing efforts.
  • Drive continuous improvement in marketing processes and technologies to enhance efficiency and effectiveness.

Requirements:

  • Minimum 12 years of experience in marketing technology, specifically with automation systems such as Marketo, Pardot, or Eloqua.
  • Proven experience in leading and integrating technology-driven marketing teams.
  • Strong strategic acumen with a proven track record of managing large-scale marketing initiatives and technology deployments.
  • Extensive knowledge of CRM systems, preferably Salesforce, and integration with marketing automation tools.
  • Excellent leadership and communication skills, capable of working effectively across multiple organizational levels.
  • Solid understanding of data analytics and its application in marketing technology to drive decision-making and improve customer engagement.

About Us:

Nasdaq (Nasdaq: NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information and public company services. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets.

We are an equal opportunity employer.

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