Director, Marketing Technology and Automation

hace 3 semanas


Ciudad de México, Ciudad de México Nasdaq A tiempo completo

Marketing Technology and Automation Leadership Role

Nasdaq is seeking an experienced Director of Marketing Technology and Automation to lead our global digital marketing team. The ideal candidate will have a strong background in marketing technology, specifically with automation systems such as Marketo, Pardot, or Eloqua.

Key Responsibilities:

  • Team Integration: Oversee and integrate the operations of the Marketing Automation & Operations and User Personalization teams.
  • Marketing Technology Optimization: Manage and optimize the use of our Marketo system and related marketing technology stack.
  • Enterprise-Wide Marketing Campaigns: Lead enterprise-wide marketing campaigns and initiatives, ensuring alignment with overall business goals.
  • Cross-Functional Collaboration: Collaborate closely with CX Operations to ensure seamless integration of marketing activities into our analytics systems and customer data platforms.
  • Marketing Technology Leadership: Be the point of contact for the marketing technology stack, providing leadership and direction on the use of technology in marketing efforts.
  • Process Improvement: Drive continuous improvement in marketing processes and technologies to enhance efficiency and effectiveness.

Requirements:

  • Minimum 12 years of experience in marketing technology, specifically with automation systems such as Marketo, Pardot, or Eloqua.
  • Proven experience in leading and integrating technology-driven marketing teams.
  • Strong strategic acumen with a proven track record of managing large-scale marketing initiatives and technology deployments.
  • Extensive knowledge of CRM systems, preferably Salesforce, and integration with marketing automation tools.
  • Excellent leadership and communication skills, capable of working effectively across multiple organizational levels.

About Us:

Nasdaq is a leading global provider of trading, clearing, exchange technology, listing, information, and public company services. We enable customers to plan, optimize, and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets.



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