Marketing Growth Lead, S&P Global

hace 1 día


Ciudad de México, Ciudad de México S&P Global, Inc. A tiempo completo
About the Role

This is a challenging and exciting opportunity for an experienced Marketing Growth Lead to join our team at S&P Global. In this role, you will be responsible for driving targeted demand generation initiatives to support our sales pipeline.

Key Responsibilities:
  • Develop and execute ABM strategies that focus on high-value target accounts across key verticals.
  • Craft personalized campaigns that address account-specific needs and highlight S&P Global's proven success stories.
  • Collaborate with sales regions to plan marketing programs and tactics that accelerate deal velocity.
Additional Responsibilities:
  • Plan and execute multi-channel campaigns across email, social media, paid advertising, and direct outreach, ensuring consistent messaging and a clear buyer experience.
  • Implement and monitor lead nurturing programs to engage and convert prospects into customers.
  • Assist in implementing scalable global campaign strategies and localize corporate campaigns for regional execution.
  • Track and report campaign performance using metrics like engagement, lead generation, speed-to-lead, and pipeline impact.
  • Use data-driven insights to refine campaigns and maximize ROI.
Requirements:
  • 3+ years of experience in demand generation or related marketing roles for B2B SaaS companies.
  • Knowledge of the automotive industry is preferred.
  • Hands-on experience creating and executing omnichannel strategies that drive measurable results.
  • Strong understanding of SEO, web traffic metrics, and social media marketing.
  • Exceptional organizational skills with the ability to meet deadlines.
What We Offer:
  • A competitive salary range: $120,000 - $160,000 per year, depending on location and experience.
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.

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