Marketing Growth Lead, S&P Global
hace 1 día
This is a challenging and exciting opportunity for an experienced Marketing Growth Lead to join our team at S&P Global. In this role, you will be responsible for driving targeted demand generation initiatives to support our sales pipeline.
Key Responsibilities:- Develop and execute ABM strategies that focus on high-value target accounts across key verticals.
- Craft personalized campaigns that address account-specific needs and highlight S&P Global's proven success stories.
- Collaborate with sales regions to plan marketing programs and tactics that accelerate deal velocity.
- Plan and execute multi-channel campaigns across email, social media, paid advertising, and direct outreach, ensuring consistent messaging and a clear buyer experience.
- Implement and monitor lead nurturing programs to engage and convert prospects into customers.
- Assist in implementing scalable global campaign strategies and localize corporate campaigns for regional execution.
- Track and report campaign performance using metrics like engagement, lead generation, speed-to-lead, and pipeline impact.
- Use data-driven insights to refine campaigns and maximize ROI.
- 3+ years of experience in demand generation or related marketing roles for B2B SaaS companies.
- Knowledge of the automotive industry is preferred.
- Hands-on experience creating and executing omnichannel strategies that drive measurable results.
- Strong understanding of SEO, web traffic metrics, and social media marketing.
- Exceptional organizational skills with the ability to meet deadlines.
- A competitive salary range: $120,000 - $160,000 per year, depending on location and experience.
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
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