Brazil Marketing Strategy Lead

hace 9 horas

Ciudad de México, Ciudad de México airbnb, Inc. A tiempo completo

Airbnb is a global community of Hosts and guests, born in 2007 when two Hosts welcomed three guests to their San Francisco home. Today, the platform has grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe.

The Airbnb team works hard to create magical experiences that inspire and grow our community. We're looking for a Senior Marketing Lead to join our Brazil office and drive profitable growth for the region.

The successful candidate will report to the Senior Marketing Lead, Americas, and partner with them to develop strategic plans and execute marketing programs to drive revenue growth. They'll also act as a thought partner, sounding board, and consultant to the Senior Marketing Lead, Americas on regional business, marketing planning, and operations.

This role requires someone who can define business challenges and strategies to drive growth, nurture a high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams to deliver actionable, locally relevant, growth-oriented marketing plans.

We're looking for a creative and analytical thinker with proven ability to champion world-class marketing programs that deliver results. The ideal candidate will have experience working across Latin America and ideally US Latinx markets.

The estimated salary for this role is $150,000 - $200,000 per year, depending on experience. Benefits include health insurance, retirement plan, and generous paid time off.

A typical day in this role will involve developing growth plans for current and prospective users in each market, collaborating across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy. You'll also partner with the Airbnb global campaign team, internal creative, and other external agency partners to ensure optimal resourcing, timely briefings, contracts, payments, and a deep understanding of the brand and business opportunities, challenges, and plan.

  • Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
  • Partner with the Airbnb global campaign team, internal creative, and other external agency partners to ensure optimal resourcing, timely briefings, contracts, payments, and a deep understanding of the brand and business opportunities, challenges, and plan.
  • Nurture a high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams to deliver actionable, locally relevant, growth-oriented marketing plans.

Requirements:

  • 12+ years in a marketing role, preferably with experience at a fast-paced startup or technology company.
  • Experience working across Latin America and ideally US Latinx markets.
  • Creative and analytical thinker with proven ability to champion world-class marketing programs that deliver results.
  • An integrated marketing mindset with experience in amplifying campaigns across paid, owned, and earned channels.
  • Solid business acumen to understand key business and consumer levers that unlock growth.
  • Experience managing agencies and large, multinational teams internally.
  • Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing, and accruing.
  • Willingness to regularly travel internationally.
  • Record of success in leading teams, measurement of ROI, and accountability for results.
  • Ability to thrive in a fast-paced startup environment.
  • Outstanding communication and presentation skills; able to articulate a vision, strategy, and idea clearly and succinctly.
  • The ability to work at both strategic and tactical levels.
  • Fluent in English and Portuguese (written and verbal).

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