Customer Activation Coordinator, Americas Transformation Lead
hace 6 días
Role Overview:
The Customer Activation Coordinator supports the Americas has a vital role in our customer-centric strategy. The position oversees the operational marketing approach toward our customers, increasing our product's footprint by combining customer profiles with the right offerings.
Main Responsibilities:
- Oversight of Operational Marketing Approach
- Supporting Implementation of Company Strategy
- Addressing Customer Needs
- Activating Market Segmentation
- Leveraging Product, Price, Place, and Promotion (4Ps)
- Leading Local Communication Action Plan (CAP)
- Participating in Sales Campaign
- Monitoring Customer Experience
Key Activities:
- Active Support for Building Sales Campaign using Customer Insights from CRM
- Planning and Supporting Rollout of Sales Campaign Coordinated by Subsidiary Manager
- Guiding New Variety Launching Plan based on Customer Segmentation
- Defining and Deploying Yearly CAP to Promote Regional Product Range
- Implementing and Ensuring Follow-up of CAP Actions
- Maintaining Local Website Content, Managing Social Media, and Web-Marketing Actions
- Coordinating and Participating in Major Commercial Events
- Managing Communications Budget
- Contributing to Monitoring Market Trends and Benchmarking Competitors' Practices
- Ensuring Proper Customer Database Segmentation within CRM
- Integrating Customer Segmentation into Sales Campaign
- Sharing Best Practices with Other Limagrain Business Units
Requirements:
- Master's Degree in Marketing/Communications
- 5 Years of Experience Minimum
- Proficiency in English and Spanish
- Strong Writing and Verbal Communication Skills
- Marketing Communication Knowledge
- Good Knowledge of All Communication Domains
- Communication Purchase Expertise
- Project Management Skills
- Excellent Communication Skills
- Strong Operating Performance
- Budget Management
- Customer-Oriented
- Team Spirit, Enthusiasm, and Positive Attitude
- Assertive, Autonomous, and Ability to Manage Priorities
- Eager to Learn; Open-Minded; Embracing Changes and New Technologies
- Creative and Curious
Estimated Salary: $85,000 - $110,000 per year, depending on experience and location.
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