Customer Activation Coordinator, Americas Transformation Lead

hace 6 días


Santiago de Querétaro, Querétaro de Arteaga, México Limagrain A tiempo completo

Role Overview:

The Customer Activation Coordinator supports the Americas has a vital role in our customer-centric strategy. The position oversees the operational marketing approach toward our customers, increasing our product's footprint by combining customer profiles with the right offerings.

Main Responsibilities:

  • Oversight of Operational Marketing Approach
  • Supporting Implementation of Company Strategy
  • Addressing Customer Needs
  • Activating Market Segmentation
  • Leveraging Product, Price, Place, and Promotion (4Ps)
  • Leading Local Communication Action Plan (CAP)
  • Participating in Sales Campaign
  • Monitoring Customer Experience

Key Activities:

  • Active Support for Building Sales Campaign using Customer Insights from CRM
  • Planning and Supporting Rollout of Sales Campaign Coordinated by Subsidiary Manager
  • Guiding New Variety Launching Plan based on Customer Segmentation
  • Defining and Deploying Yearly CAP to Promote Regional Product Range
  • Implementing and Ensuring Follow-up of CAP Actions
  • Maintaining Local Website Content, Managing Social Media, and Web-Marketing Actions
  • Coordinating and Participating in Major Commercial Events
  • Managing Communications Budget
  • Contributing to Monitoring Market Trends and Benchmarking Competitors' Practices
  • Ensuring Proper Customer Database Segmentation within CRM
  • Integrating Customer Segmentation into Sales Campaign
  • Sharing Best Practices with Other Limagrain Business Units

Requirements:

  • Master's Degree in Marketing/Communications
  • 5 Years of Experience Minimum
  • Proficiency in English and Spanish
  • Strong Writing and Verbal Communication Skills
  • Marketing Communication Knowledge
  • Good Knowledge of All Communication Domains
  • Communication Purchase Expertise
  • Project Management Skills
  • Excellent Communication Skills
  • Strong Operating Performance
  • Budget Management
  • Customer-Oriented
  • Team Spirit, Enthusiasm, and Positive Attitude
  • Assertive, Autonomous, and Ability to Manage Priorities
  • Eager to Learn; Open-Minded; Embracing Changes and New Technologies
  • Creative and Curious

Estimated Salary: $85,000 - $110,000 per year, depending on experience and location.



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