Strategic Market Insights Professional

hace 2 semanas


Xico, México Unilever A tiempo completo
About Unilever

We are a global business that makes a real impact on the world. With 3.4 billion people in over 190 countries using our products every day, we are driven by our purpose: to make sustainable living commonplace. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment.

Job Purpose

Our Beauty & Wellbeing business is a challenger in the market, with a stratified strategy that aims to selectively win and lead market share and market development. We recognize that our future and growth can only be spearheaded and led outside-in, bringing the future forward, authentically Consumer first all the way.

The Role
  • Analyzing and understanding market and category behavior through various information sources, including consumption data, macroeconomic data of the markets in which we operate.
  • Conducting studies to design growth strategies through market or category development, portfolio maximization or rationalization, sales effectiveness.
  • Finding trends and consumer insights that can lead to ideas for innovations and future business opportunities.
Responsibilities
  • IDentifying trends and growth opportunities through market & consumer data, that our brands and categories can take advantage of, through the development of innovations or communication campaigns.
  • Building and tracking metrics that ensure that we remain relevant, updated and attractive to consumers in the category and strengthen our bond and positioning with them.
  • Leading qualitative and quantitative analyses, ensuring that the voice of consumers is heard and the need and problem that each project solves, understanding the impact they would have on the positioning of our brands.
Requirements
  • Curious, interested in what happens to people, in the culture and in the society in which they are inserted.
  • Action-oriented: not only show the business WHERE to win, but HOW TO WIN (translating insights into recommendations & actions).
  • Comfortable using a wide range of research and analytical tools and familiar with both new and traditional data sources.
Estimated Salary Range

$80,000 - $120,000 per annum, depending on location and experience.



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