Financial Services Brand Director
hace 2 semanas
Klar is a leading Mexican fintech startup dedicated to democratizing financial services. Our mission is to revolutionize the way people access financial products, particularly in Mexico where over 50% of the population lacks a bank account.
We offer a diverse range of debit and credit products, with an ambitious roadmap to introduce more innovative features that enhance user experience.
In recognition of our commitment to excellence, we have been certified as a 'Great Place to Work' in Mexico since 2023.
Our team is passionate about creating a culture of innovation, collaboration, and accountability. We value diversity and inclusivity, embracing talents from various backgrounds and walks of life.
Our ValuesWe uphold four core values:
- Ownership: We take ownership of our successes and failures as a team.
- Excellence: We strive for exceptional performance and continuous improvement.
- Inclusion: We foster a safe, inclusive, and respectful environment.
- Customer Obsession: We prioritize our customers' needs and deliver value through every interaction.
As a customer-centric organization, we focus on delivering high-quality experiences through every touchpoint.
The Role and ResponsibilitiesWe are seeking an experienced Financial Services Brand Director to lead our marketing efforts. This full-time position will be based in our Mexico City office, with a hybrid model requiring occasional remote work.
Key responsibilities include:
- Developing and executing integrated campaigns across traditional and digital media.
- Driving brand awareness growth and campaign ROI through data-driven decision-making.
- Collaborating with creative teams to develop standout campaigns that reinforce our identity.
- Overseeing budget allocation and project management to ensure efficient resource utilization.
- Fostering a high-performing marketing team through leadership and education.
We seek a hands-on brand builder with a strong background in finance or consumer sectors. Key qualifications include:
- Analytical and data-savvy skills, with hands-on experience in brand reporting and analysis.
- A market-savvy and adaptive mindset, with a talent for adapting strategies to meet evolving needs.
- Clear communication and organizational skills, with the ability to manage projects effectively.
- Storytelling skills, with the ability to craft captivating narratives that connect deeply with our audience.
Salary: $120,000 - $150,000 per year, depending on experience.
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