Digital Advertising Specialist
hace 2 semanas
Onda is a full-stack growth agency specializing in e-commerce marketing solutions for ambitious business owners. By offering premium talent, we facilitate seamless collaboration between freelancers and our support departments, allowing you to focus on what matters most.
About the RoleWe are seeking an experienced Digital Advertising Specialist to manage paid search advertising campaigns for our clients' products or services. The ideal candidate will have a proven track record of developing and executing successful paid search strategies, creating and optimizing ad copy, and tracking campaign performance.
Key Responsibilities- Develop and execute strategic plans for paid search campaigns across multiple search engines to meet client objectives and budgets.
- Conduct thorough keyword research and analysis to identify high-impact keywords, search trends, and audience insights that inform campaign strategies.
- Create compelling ad copy and landing pages that align with the client's brand messaging, working closely with the creative team to develop engaging visuals.
- Implement effective bidding strategies, targeting tactics, and campaign structures to maximize campaign effectiveness.
- Monitor campaign performance, adjusting tactics and budgets as needed to achieve key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), conversion rate (CR), and return on ad spend (ROAS).
- Collaborate with internal teams, including Account Managers, Data Analysts, and Creative teams, to ensure successful campaign execution and client satisfaction.
- 3+ years of experience in search advertising, with a proven track record of managing successful campaigns.
- Google Ads certification and experience with other search advertising platforms.
- Familiarity with Google Analytics and other web analytics tools.
- Strong analytical skills, with the ability to analyze campaign data and draw insights and recommendations to improve campaign performance.
- Excellent communication skills, with the ability to collaborate with cross-functional teams and present campaign performance and recommendations to clients.
This is a fully remote 1099 contractor position with flexible hours. We offer competitive compensation, including an estimated annual salary of $65,000-$80,000, based on experience and location. Apply today to join the Onda network for the opportunity to work with exciting and innovative brands.
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