Digital Experience Strategist
hace 1 día
A Senior Specialist in Customer Experience at Motorsport-Total GmbH is responsible for designing and implementing customer experience solutions that drive business success. This role involves planning and managing different experience solutions to enhance customer service and support.
Responsibilities:- Develop and execute customer approach journeys
- Collaborate with business departments to identify issues, analyze problems, suggest resolutions, and implement projects for optimization
- Evaluate the performance of customer journeys, focusing on business goals (KBA, KPIs, Sales & ROI)
- Identify new journeys or improvements in current ones, considering risks and opportunities for short- and mid-term growth
- Plan, execute, and measure experiments (A/B and multi-variant) and conversion tests
- Negotiate with internal teams to develop and implement tools and customer journeys
- Manage creative/IT agencies for digital-related matters
- Maintain close relations with IS and technical teams to develop and maintain digital platforms
- BS/MS degree in marketing or a related field
- Solid knowledge of website analytics tools (Google Analytics, Omniture)
- Strong analytical skills and data-driven thinking
- Up-to-date knowledge of the latest trends and best practices in digital marketing
- Solid knowledge of customer journeys
- +3 years of hands-on CX/UX/UI experience
- +3 years of data analytics experience
€80,000 - €110,000 per year
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