Strategic Marketing and Communications Director

hace 1 mes


Ciudad de México, Ciudad de México Continental A tiempo completo
Job Description

This role is responsible for driving the integrated marketing and communication strategy for key divisions, including PLT, TT, CST, and 2W. The ideal candidate will have a deep understanding of brand strategy, market analysis, and buyer personas.

Key Responsibilities:
  • Develop and implement comprehensive marketing plans for each division, aligned with commercial strategies and purchase funnel objectives.
  • Define core messaging and target audiences for each division, ensuring alignment with commercial strategies.
  • Manage media plans for national campaigns, including objective setting, strategy development, and mix optimization.
  • Oversee the production of high-quality content, including video, audio, and product shoots, through supplier management.
  • Presentation and communication documents for sales teams, tailored to each channel/division.
  • Develop, implement, and monitor digital and social media strategies for each division.
  • Lead the creation of content marketing strategies to engage customers and build brand awareness.
  • Analyze campaign results, track KPIs, and provide actionable insights for improvement.
Requirements:

To be successful in this role, you will need:

  • A professional degree and at least 3 years of experience in a related field.
  • Previous experience in marketing agencies will be highly valued.
  • Leadership and negotiation skills, with a proven track record of managing budgets and teams.
  • Advanced English language skills, as well as expertise in e-commerce, brand strategy, customer-centricity, market forecasting, and customer journey design.
Benefits:

We offer a competitive salary, between $80,000 and $120,000 per year, depending on qualifications and experience. Additionally, we provide a range of benefits, including:

  • A comprehensive health insurance plan.
  • A retirement savings program.
  • Opportunities for professional growth and development.


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