Strategic Marketing and Communications Director
hace 1 mes
This role is responsible for driving the integrated marketing and communication strategy for key divisions, including PLT, TT, CST, and 2W. The ideal candidate will have a deep understanding of brand strategy, market analysis, and buyer personas.
Key Responsibilities:- Develop and implement comprehensive marketing plans for each division, aligned with commercial strategies and purchase funnel objectives.
- Define core messaging and target audiences for each division, ensuring alignment with commercial strategies.
- Manage media plans for national campaigns, including objective setting, strategy development, and mix optimization.
- Oversee the production of high-quality content, including video, audio, and product shoots, through supplier management.
- Presentation and communication documents for sales teams, tailored to each channel/division.
- Develop, implement, and monitor digital and social media strategies for each division.
- Lead the creation of content marketing strategies to engage customers and build brand awareness.
- Analyze campaign results, track KPIs, and provide actionable insights for improvement.
To be successful in this role, you will need:
- A professional degree and at least 3 years of experience in a related field.
- Previous experience in marketing agencies will be highly valued.
- Leadership and negotiation skills, with a proven track record of managing budgets and teams.
- Advanced English language skills, as well as expertise in e-commerce, brand strategy, customer-centricity, market forecasting, and customer journey design.
We offer a competitive salary, between $80,000 and $120,000 per year, depending on qualifications and experience. Additionally, we provide a range of benefits, including:
- A comprehensive health insurance plan.
- A retirement savings program.
- Opportunities for professional growth and development.
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