Digital Marketing Strategist

hace 4 días

Ciudad de México, Ciudad de México Match Consulting A tiempo completo
{"title": "SEO Manager", "description": "Match Consulting: SEO Manager

We are seeking a bi-lingual SEO Manager (Spanish / English) to join our SEO team at a Digital Agency. This role will report into the Head of SEO (Based in the US) and will collaborate closely with internal stakeholders, clients and 3rd party vendors to grow organic search traffic for the brands we promote.

Key Responsibilities:

  • Develop and implement SEO strategies to optimize content delivery process, editorial guidelines, and internal controls to ensure agency work gets done
  • Map search journeys of consumers based on audience profiles active in categories of our clients, being able to spot emerging trends and declining interest in search queries
  • Plan content strategy with hubs and spoke pages addressing keyword clusters that clients want to rank in
  • Manage 3rd party vendor relationships for SEO tracking tools, content production and amplifying content
  • Work closely with content production and digital PR teams to provide on-page and off-page optimization recommendations for targeting keyword clusters in English and Spanish
  • Develop key performance indicators for SEO campaigns, working closely with analytics to ensure business outcomes are being measured
  • Stay up-to-date on new industry trends and Google's web standards, providing guidance to clients when algorithmic changes are impacting their websites

Requirements:

  • At least 3 years experience working for digital marketing agency or in-house enterprise organization
  • Passion for SEO, digital PR and content strategy
  • Familiar with common SEO tracking tools (Conductor, SEMRush, Aherfs, etc.)
  • Bi-lingual (fluent in Spanish & English)
  • Ability to work independently and balance priorities based on client need, adapting to a face-paced environment
  • Strong interpersonal and communication skills
  • Highly organized with attention to detail
  • Technical SEO knowledge a plus
"}

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