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Google Shopping Specialist
At Amzingppc, we are seeking a highly skilled Google Shopping Specialist to join our team. As a key member of our digital marketing team, you will be responsible for planning, creating, and managing Google Shopping campaigns to drive performance and ROI.
Key Responsibilities:- Plan and Optimize Google Shopping Campaigns: Develop and implement strategies to improve campaign performance, including audience segmentation, ad targeting, and bidding optimization.
- Manage Google Shopping Product Feeds: Ensure accurate and up-to-date product data, including product titles, descriptions, and images.
- Conduct Market and Competitor Analysis: Stay up-to-date with industry trends and competitor activity to identify opportunities for improvement and growth.
- Monitor KPIs and Generate Reports: Track and analyze campaign performance, identifying areas for improvement and providing data-driven insights to inform marketing strategies.
- Collaborate with Design Team: Work with our design team to ensure ads are visually appealing and brand-consistent.
- Master or Senior-Level Expertise: Proven experience in managing Google Shopping campaigns and Google Ads.
- Minimum 3 Years of Experience: Demonstrated expertise in data analysis, campaign optimization, and product feed management.
- Proficiency in Data Analysis Tools: Experience with Google Analytics and other data analysis tools.
- Excellent Analytical and Problem-Solving Skills: Ability to analyze complex data and develop effective solutions.
- Good Written and Verbal Communication Skills: Effective communication with cross-functional teams and stakeholders.
- Product Feed Optimization: Ensure product feeds are well-structured, using relevant keywords and detailed descriptions to improve visibility in search results.
- Accurate Targeting: Utilize demographic data, interests, and purchase behaviors to efficiently segment audiences.
- A/B Testing: Conduct regular tests on ads, descriptions, and bidding strategies to identify the most effective approaches.
- Trend Monitoring: Stay updated with the latest trends and changes in Google Shopping algorithms to quickly adapt strategies.
- Performance Analysis: Constantly monitor KPIs and adjust campaigns based on insights gained to ensure maximum ROI.
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