Google Ads Specialist

hace 4 semanas


Xico, México Amzingppc A tiempo completo
Job Description:

Google Shopping Specialist

At Amzingppc, we are seeking a highly skilled Google Shopping Specialist to join our team. As a key member of our digital marketing team, you will be responsible for planning, creating, and managing Google Shopping campaigns to drive performance and ROI.

Key Responsibilities:
  • Plan and Optimize Google Shopping Campaigns: Develop and implement strategies to improve campaign performance, including audience segmentation, ad targeting, and bidding optimization.
  • Manage Google Shopping Product Feeds: Ensure accurate and up-to-date product data, including product titles, descriptions, and images.
  • Conduct Market and Competitor Analysis: Stay up-to-date with industry trends and competitor activity to identify opportunities for improvement and growth.
  • Monitor KPIs and Generate Reports: Track and analyze campaign performance, identifying areas for improvement and providing data-driven insights to inform marketing strategies.
  • Collaborate with Design Team: Work with our design team to ensure ads are visually appealing and brand-consistent.
Requirements:
  • Master or Senior-Level Expertise: Proven experience in managing Google Shopping campaigns and Google Ads.
  • Minimum 3 Years of Experience: Demonstrated expertise in data analysis, campaign optimization, and product feed management.
  • Proficiency in Data Analysis Tools: Experience with Google Analytics and other data analysis tools.
  • Excellent Analytical and Problem-Solving Skills: Ability to analyze complex data and develop effective solutions.
  • Good Written and Verbal Communication Skills: Effective communication with cross-functional teams and stakeholders.
Recommended Best Practices:
  • Product Feed Optimization: Ensure product feeds are well-structured, using relevant keywords and detailed descriptions to improve visibility in search results.
  • Accurate Targeting: Utilize demographic data, interests, and purchase behaviors to efficiently segment audiences.
  • A/B Testing: Conduct regular tests on ads, descriptions, and bidding strategies to identify the most effective approaches.
  • Trend Monitoring: Stay updated with the latest trends and changes in Google Shopping algorithms to quickly adapt strategies.
  • Performance Analysis: Constantly monitor KPIs and adjust campaigns based on insights gained to ensure maximum ROI.


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