Email Marketing Specialist

hace 23 horas

Ciudad de México, Ciudad de México Talent Systems A tiempo completo
Email Marketing Coordinator Job Description

Talent Systems is seeking an Email Marketing Coordinator to oversee our B2B and B2C email marketing program end-to-end, including HTML/CSS coding, campaign construction, audience segmentation, deployment, and post-send analysis.

Key Responsibilities:
  • Conceptualize, set up, and deploy email marketing campaigns in our marketing automation platform.
  • Build, monitor, analyze, and optimize data-driven automated emails, targeting customers based on attributes such as location, profile details, and onsite behaviors.
  • Produce comprehensive weekly, monthly, and annual reports for all email campaigns and customer segments, using native reporting tools in our marketing automation platform, e-commerce platform, Google Analytics, etc.
  • Develop dashboards to analyze email engagement rates and identify opportunities to drive conversions and improve customer engagement.
  • Perform continuous A/B tests as developed by the marketing team in order to iterate and improve upon email results, including documenting outcomes and metrics.
  • Proactively devise new ideas and contribute insights and strategies to constantly improve our email program.
  • Must be willing to work across multiple brands and adhere to disparate creative best practices and a unique voice for each brand.
  • Ensure optimal deliverability and compliance with global anti-spam legislation.
  • Conduct email quality assurance across devices and platforms to ensure flawless execution.
  • Stay informed of industry trends and make recommendations on new email tools, techniques, and best practices.
Requirements:
  • Minimum 3-5 years of experience in an email marketing role, with responsibilities involving email marketing technology, and driving measurable results.
  • Strong comfort level working with data, developing dashboards, running database queries, and working in Google Analytics, MS Excel, and Google Sheets.
  • Proven experience facilitating an email marketing program for a consumer-facing online business, including advanced segmentation and A/B testing.
  • Strong handle of marketing automation platforms including Braze, Salesforce, Marketo, HubSpot, MailChimp, etc.
  • Understanding of email design best practices, email deliverability, and rendering across devices/email clients.
  • Proficiency with HTML, basic email coding, CSS, and data integrations such as APIs and webhooks.
  • Extremely detail-oriented with an eye for deploying flawless email campaigns.
  • Bachelor's Degree in Business, Marketing, or related field.
Benefits:
  • Company-wide bonus plan
  • 100% employer-paid private health insurance: medical, dental, and vision
  • Paternity and maternity leave
  • Flexible paid time off
  • Yearly bonuses

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