Email Marketing Strategist

hace 22 horas

Ciudad de México, Ciudad de México Newrich A tiempo completo
About the Role

We're seeking a highly skilled Email Marketing Manager to join our Agile marketing team at Newrich. As a key member of our team, you'll be responsible for developing and executing email marketing strategies that drive business outcomes and customer experience.

Your primary focus will be on project planning, prioritization, and task assignment for multiple marketing brand teams. You'll lead our email marketing team to fulfill all email marketing campaigns executions and their respective KPIs. Additionally, you'll oversee the activation of new and existing audiences using various internal and open-source platforms.

Key Responsibilities
  • Own project planning, prioritization, and task assignment for several marketing brand teams.
  • Lead our email marketing team to fulfill all email marketing campaigns executions and their respective KPIs.
  • Oversee the activation of new and existing audiences using a variety of both internal and open-source platforms.
  • Utilize multiple pieces of infrastructure across different touch points to consistently activate new audiences and identify behavioral patterns within these audiences.
  • Encourage and facilitate collaboration. Set up projects to give full visibility but allow the team to collaborate independently.
  • Manage and communicate shifting priorities to ensure projects reach completion by targeted due dates.
  • Identify potential risks and remove any roadblocks.
  • Track project dependencies, breakthroughs, performance metrics, and dashboards for regular status reports to team leadership.
  • Drive email channel performance through effective strategy, content, segmentation, and personalization to achieve business objectives (sales, customer experience outcomes, etc.).
  • Own the email marketing process end to end – Work with the marketing and IT teams, including graphic designers, copywriters, and IT administrators - this position manages the day-to-day activities in the department from the initiation of a project through to completion.
  • Manage and update the email marketing calendar to ensure that all plans are in conjunction with marketing efforts and deadlines.
  • Creative with discovering new engagement strategies on the email channel.
Requirements
  • A bachelor's degree in marketing (or related field), or equivalent work experience.
  • Experience with multiple ESP platforms and working within a deliverability-first environment strongly preferred.
  • 5+ years experience as a project manager, preferably with a focus on email marketing.
  • Experience with testing and activating cold audiences and turning them into engaged users.
  • Experience with project management methodologies including agile, waterfall, and scrum.
  • Proficient in marketing project management standard methodologies and systems, including software/tools.
  • Familiarity with digital marketing production processes is preferred.
  • Ability to collaborate with a team of people to learn and grow and own new responsibilities as priorities change.
  • Highly detailed, organized, regimented, and motivated to drive simultaneous projects and requests.
  • Highly collaborative with sophisticated verbal and written communication, people, and leadership skills.
  • Advanced analytical and problem-solving skills with the ability to adapt to changing priorities.
  • Having worked at a startup or a small company with less than 50 people is strongly preferred.

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