Brand Marketing Specialist

hace 4 semanas


Xico, México Nike A tiempo completo
About the Role

We are seeking a highly skilled Brand Marketing Specialist to join our team in Mexico City, covering several countries in the LATAM region. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive consumer engagement and brand awareness for Nike Football.

Key Responsibilities
  • Develop and implement marketing plans that align with the brand's overall strategy and objectives.
  • Conduct market research and analysis to inform marketing decisions and stay up-to-date on consumer trends and behaviors.
  • Collaborate with cross-functional teams, including digital and retail, brand creative, sports marketing, and integrated media, to ensure seamless execution of marketing campaigns.
  • Manage and execute tactical executions that deliver on the overall integrated marketing plan, including campaign progress measurement and recapping.
  • Build and maintain strong relationships with football communities, teams, and influencers to drive brand awareness and engagement.
Requirements
  • Bachelor's degree in marketing, business, communications, or a closely related field.
  • Minimum one year of experience in brand building/marketing, consumer marketing, or related experience in digital marketing.
  • Genuine connection to and deep understanding of football (and other sports), culture, and youth trends.
  • Ability to think big picture, work cross-functionally, have a curiosity for consumer insights/behaviors, multi-task, and adapt to a constant changing environment.
  • Business-level proficiency in English: both written and verbal, Keynote, Word, and Excel skills. Organization and follow-up skills.
About Nike

Nike is a growth company that looks for team members to grow with it. We offer a generous total rewards package, a casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. Our mission is to bring inspiration and innovation to every athlete* in the world.


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