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Marketing Manager
hace 2 meses
About Amazon Shipping
Amazon Shipping is a rapidly growing business unit within Amazon, focused on creating a seamless and efficient shipping experience for our customers in India and worldwide. We are seeking a highly skilled Marketing Manager to join our team and help us build a strong brand identity for Amazon Shipping in India.
Key Responsibilities
- Develop and Execute Brand Campaign Strategy
- Design and deliver brand campaign strategy from conception to launch, including insight identification, creative briefing, development, and delivery.
- Collaborate with Cross-Functional Teams
- Collaborate cross-functionally with sales, product, and tech to ensure alignment of brand initiatives with overall business objectives. Work closely with Public Relations, Public Policy, and Legal to execute initiatives, proactively identifying opportunities and mitigating any risks.
- Track and Optimize Brand Performance
- Set up a mechanism to track brand health indicators, and lead periodic deep dives that help influence brand strategy, with mechanisms to optimize performance and ROI.
- Define and Maintain Brand Identity
- Define and maintain brand identity including messaging, positioning, visual elements, and adherence to brand guidelines.
- Oversee Brand Communication
- Oversee aspects of brand communication, including advertising, PR, and digital activations to effectively reach and engage the target audience.
Requirements
- Marketing Experience
- 5+ years of professional non-internship marketing experience.
- Brand Strategy Experience
- Experience with brand strategy.
- Cross-Functional Team Experience
- Experience managing or working within cross-functional marketing and creative teams.
- Campaign Management Experience
- Experience building and optimizing multiple, simultaneous marketing campaigns.
- Data-Driven Decision Making
- Experience using data and metrics to drive improvements.
- Customer Engagement Tools
- Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.