Marketing and Content Programming Manager

hace 1 día


Ciudad de México, Ciudad de México Tiktok A tiempo completo

About the Role:

TikTok is a leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As a key member of our Br/Latam Marketing and Content Programming team, you will play a crucial role in building strategies, content programming, and B2B event execution to tell the TikTok story and value proposition.

Key Responsibilities:

  • Develop and execute integrated programs that leverage content programming, creator stories, and partnership stories to solidify TikTok LIVE's value proposition of making live streaming mainstream.
  • Expand 1st party LIVE content programming to a structured production, creating reach and frequency that ladder up to into TikTok-wide tentpole moments.
  • Drive XFN integration with regional creator management, creator network management, enablement, and campaign teams alongside central product and governance teams to build mutual goals and reduce execution friction.
  • Develop processes, best practices, and templates that allow us to replicate creator and b2b successes across the region.
  • Leverage data and report on content and b2b program successes; leverage to derive future iterations and optimizations.

Requirements:

  • BS/BA and 3+ years of experience working in high-growth consumer-forward environments.
  • Experience in content programming, creator management, consumer and b2b marketing, and/or creative agency with demonstrated ability to rapidly scale existing business models and content ecosystems.
  • Strong data analysis capabilities with the ability to analyze data and identify trends that inform strategic results.
  • Experience in project and program management with history of successful execution of strategic initiatives.
  • Excellent English and Spanish in written, verbal, and professional communication skills.
  • Ability to work independently and time manage multiple sensitive and high profile initiatives; motivated by results and impact.

About TikTok:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.


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