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Digital Campaign Manager
hace 2 meses
Job Summary: Entravision is seeking a skilled Digital Campaign Manager to join our Ad Operations team. This role will involve day-to-day responsibilities of managing and optimizing digital campaigns across various platforms, including CTV, Pre-Roll Video, Digital Audio, and Display.
Key Responsibilities:
- Strategize, execute, and manage a variety of client campaigns, including trafficking, in-flight optimization, and post-campaign analysis.
- Continuously measure and optimize campaign performance, establishing benchmarks and recommending future tests.
- Develop campaign strategies to support and achieve client business objectives.
- Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
- Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
- Provide the Account Management team with campaign reporting data for client recap decks and campaign strategy recommendations for future campaigns.
- Work with sales teams to validate insertion orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.
Requirements:
- BA degree in marketing, business, or equivalent work experience.
- At least 1-2 years of work experience in digital campaign management or related fields.
- Trade Desk Certification a plus.
- English Fluency Required.
About Entravision: Entravision Communications is an Equal Opportunity Employer. We encourage women and minorities to apply.
