Strategic Marketing Director for Mexico City Location
hace 19 horas
About Lalamove
Lalamove is a leading global on-demand delivery platform that has revolutionized the logistics industry by directly connecting customers and drivers through its technology. With 1600+ employees spread across SEA and LATAM, the company has reached unicorn status in 2018 and is well funded by prominent VCs.
As a Strategic Marketing Director based in Mexico City, you will lead the local marketing team and collaborate closely with regional stakeholders to achieve marketing excellence for Mexico. Your responsibilities will include driving awareness creation, customer acquisition, growth, and retention through data-driven strategies and ROI-focused marketing campaigns.
Responsibilities:
- Develop and implement local marketing plans to drive user base growth, conversation rates, and overall marketing success in Mexico.
- Manage internal and external resources to ensure timely execution of marketing & PR campaigns.
- Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.
- Derive actionable insights from marketing and product data to inform growth hacking and optimization strategies.
- Oversee and grow the marketing team department, identifying revenue and partnership opportunities.
- Collaborate with other local and HQ teams as required.
Requirements:
- 5+ years of working experience with a proven track record of success in marketing-related roles.
- Prior experience in TechLogistics or a related field is a plus.
- Data-driven with expertise in deriving marketing opportunities and strategy through data analysis.
- Proficient with marketing technology tools and able to turn marketing data into actionable insights.
- Excellent command in written and spoken English.
What We Offer
- An estimated salary range of $80,000 - $90,000 per month, negotiable.
- Vacation: 17 days the first year.
- Holiday pay: 12 days per year.
- Christmas bonus: 15 days.
- Vacation bonus: 25%.
- Food vouchers: $3,000 per month.
- Transportation allowance: $500 monthly.
- Major medical insurance.
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