Marketing Director, Music LATAM

hace 4 semanas

Ciudad de México, Ciudad de México Amazon A tiempo completo
About the Role

We are seeking a highly skilled Marketing Manager to join our Marketing and Growth team in Latin America. As a key member of our team, you will be responsible for developing and executing the acquisition and upsell marketing strategy across Amazon Music tiers, driving user growth programs, and delivering project roadmaps to acquire new customers across owned and operated channels.

Key Responsibilities
  • Own the planning and execution of marketing campaigns across multiple channels to drive growth of Amazon Music services in Latin America.
  • Plan, coordinate, and communicate channels' performance, delivering against goals and scaling insights and learnings.
  • Flawlessly execute campaigns across marketing channels, testing and iterating to optimize creative and targeting.
  • Drive the roll-out of strategies and tactics of promotional growth programs for Amazon Music in Latin America.
  • Own key metrics, identify opportunities for testing new channels and improving existing ones.
  • Oversee concept and creative development of campaign materials to create compelling and effective marketing assets.
  • Identify new user acquisition opportunities in marketing channels based on data and analytical insight.
  • Work with global teams to inform our marketing strategies in Latin America, accelerate growth through experiments.
  • Efficiently generate insights gathering, analyzing data, reporting, and creating hypothesis and designing valid tests.
  • Work with BI on validating hypothesis and creating reporting frameworks.
About the Team

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices.

Requirements
  • 2+ years of professional non-internship marketing experience
  • 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Speak, write, and read fluently in English

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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