Digital Marketing Strategist for Paid Social

hace 7 días


Ciudad de México, Ciudad de México Warner Bros. Discovery A tiempo completo

Welcome to a dynamic role at Warner Bros. Discovery, where you'll play a crucial part in shaping the future of our paid social strategy.

As a key member of our team, you'll lead the implementation and development of our paid social channel, driving customer growth while optimizing costs.

We're looking for an experienced professional with a track record of delivering success in a similar role. Your expertise in media strategy and execution will be invaluable as you manage multiple campaigns simultaneously across various platforms, including Meta, Snap, TikTok, Twitter, Pinterest, and Reddit.

The Ideal Candidate

  • 3+ years' experience in a similar role, with a proven ability to drive growth through testing and analytics.
  • Demonstrated expertise in Direct Response campaigns, with experience in attribution, conversion tracking, and optimizing towards strict KPI goals.
  • Highly numerate and logical thinker, comfortable using Excel to analyze campaign data and provide recommendations.
  • A strong understanding of the marketing funnel and its relationship with specific tactics, including tracking, attribution, ad fraud, cookie windows, and more.
  • Excellent project management, self-organization, and prioritization skills, with the ability to multitask and resolve issues efficiently.
  • A clear communicator who can translate strategy into action, with excellent troubleshooting and QA skills.
  • Ability to work in a fast-paced environment and collaborate effectively with cross-functional teams.

About Warner Bros. Discovery

At Warner Bros. Discovery, we're passionate about creating content that resonates with audiences worldwide. Our commitment to diversity, equity, and inclusion is reflected in our workforce, which represents a vibrant tapestry of cultures, perspectives, and backgrounds.

We're dedicated to fostering an inclusive and supportive environment where everyone feels valued and empowered to succeed. If you're a motivated and innovative professional looking to make a meaningful impact, we encourage you to apply for this exciting opportunity.

Salary: The estimated annual salary for this role is $85,000 - $110,000, depending on your level of experience and qualifications.



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