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Brand Activation Manager
hace 2 meses
About the Role
We are seeking a highly skilled Brand Activation Manager to join our team at Energizer Holdings, Inc. This is an exciting opportunity to work with a global organization that creates products to make lives easier and more enjoyable.
Key Responsibilities
- Support the Senior Manager in planning and developing the annual marketing cycle plan and manage associated budgets.
- Analyze and propose tactical changes to the product range, pricing, and packaging based on in-market acquired knowledge.
- Coordinate the execution of central and locally created promotions, recommending local activity based on market insights to increase consumer engagement.
- Monitor and report on critical elements of competitive actions related to product, price, distribution, visibility, and promotions.
- Participate in customer presentations and join key customer negotiations when the Senior Manager is not available.
- Establish portfolio ranging needs by market and channel, coordinating trade programs within a marketing cycle plan as needed.
- Analyze Nielsen data and formulate insights to better compete.
- Adapt the sub-region marketing cycle plan as part of the annual business plan process.
- Manage execution of activities during key weeks to deliver volume and net sales during seasonal peaks.
- Coordinate with commercial teams to plan merchandising/visibility needs in modern and traditional channels.
- Manage relationships with BTL and digital agencies to ensure local planning and execution of activities.
- Provide analytical understanding of Nielsen audit data, reviewing category, pricing, portfolio, and distribution trends by segment vs. competition.
- Work with Finance to analyze business segments for range volume, net sales, and gross margin, issuing updates to Cluster leadership and commercial teams.
- Monitor and track competitor promotional activity.
Requirements
- English Upper Intermediate or above.
- Minimum 3-4 years of business experience.
- Solid evidence of working in consumer goods marketing and sales, with experience in any of the categories managed by Energizer Holdings.
- Degree or above in Business, Marketing, or a similar discipline.
- Exposure to working directly with customers and sales teams.
- Experience analyzing and utilizing trade audit data.
- Demonstrated competencies in critical thinking, collaboration, influence, team leadership, customer focus, and achieving results in alignment with business goals.
- Ideal experience in brand activation/execution.
- Ability to collaborate well and work cross-functionally.
- Brand management experience.
- Trade Marketing experience.
About Energizer Holdings
Energizer Holdings is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity, or any other legally protected status in accordance with applicable federal, state, and local laws.
