Chief Product Marketing Officer
hace 5 días
We are seeking a seasoned Senior Product Marketing Manager to join our ESI Marketing team at ADP, Inc. This pivotal role requires a strategic thinker with expertise in product marketing principles and tactics.
About the Role:The successful candidate will define product positioning, develop compelling messaging, and collaborate with cross-functional teams to drive product adoption and revenue growth.
Key Responsibilities:- Product Positioning: Define the product's unique selling proposition (USP) and identify key benefits and features that resonate with the target audience.
- Messaging and Content: Create engaging content such as product videos, demos, whitepapers, and case studies to educate and persuade potential customers.
- Cross-Functional Collaboration: Work closely with product development, sales teams, and designers to ensure consistent product messaging across all channels.
- Global Product Content: Collaborate with Central marketing on translation and localization of global product-related content and sales tools.
- Go-to-Market Strategies: Develop and execute go-to-market strategies to launch and promote the product, including marketing campaigns and product collateral.
- Bachelor's degree in marketing, business, computer science or a related field; MBA or Master Degree preferred.
- Minimum 8 years of experience in product marketing and/or product management in an enterprise B2B or SaaS environment.
- Experience in HCM is a key competency.
- Marketing expertise: Strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.
- Product knowledge: Deep understanding of ADP's products or services, as well as the market and competition.
- Communication skills: Excellent written and verbal communication skills, with strong analytical and synthesizing skills.
- Analytical skills: Highly skilled at analyzing data and making data-driven decisions.
- Collaboration skills: Ability to build strong relationships and communicate effectively with cross-functional teams.
The estimated annual salary for this position is $120,000 - $150,000, depending on experience. ADP, Inc. offers a comprehensive compensation package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
Travel Requirements:Must be able to travel in Europe and the USA.
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