Marketing Strategy Coordinator for Ice Cream Business Development

hace 2 semanas


Ciudad de México, Ciudad de México Unilever A tiempo completo
About the Position

Unilever is seeking a Marketing Strategy Coordinator to play a pivotal role in defining and implementing the strategic direction for our Ice Cream business. The successful candidate will be responsible for developing category strategies, optimizing product portfolios, and collaborating closely with brand managers to uphold brand consistency across regions and target audiences.

Key Responsibilities:
  • Develop and implement overarching category strategies for the OOH and IC business segment, leveraging market insights and consumer trends to drive growth and profitability.
  • Optimize the product portfolio within the OOH category, including SKU rationalization, innovation, and line extensions, to meet the evolving needs of customers.
  • Design and execute seasonal marketing and promotional activations tailored to the OOH and IC channels, collaborating with cross-functional teams to ensure alignment with brand objectives.
  • Conduct regional market assessments to identify opportunities for portfolio expansion and activation initiatives, customizing strategies to reflect local preferences and market dynamics.
  • Collaborate closely with brand managers to ensure consistency in brand positioning, messaging, and target audience segmentation across regional portfolio and activation strategies.
Requirements:
  • Bachelor's degree in marketing, Business Administration, Industrial Engineering, or a related field.
  • Proven experience in category management or marketing strategy within the FMCG or Startup industry, with a focus on Out-of-Home channels and/or DSD operations.
Preferred Skills:
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
  • Strong strategic mindset with the ability to develop and execute long-term brand strategies while being agile and adaptable to changing market conditions.
  • Strong project management skills with the ability to navigate complex projects and deliver results with tight deadlines.


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